Ayurveda has come to be recognized as an alternative medicine practice largely for adults. However, Ayurveda belongs to children as much as it does to grown-ups! In fact, one of the eight branches of Ayurveda is Kaumara-Bhrtya which deals with Balachikitsa (pediatric health care) that pertains to the wellbeing of the child and mother.
Baby Forest, a brand driven by the message ‘Soham of Ayurveda’, which means to not compromise on the health of the babies, recently launched its range of baby care products this month of August in India, with the aim of imbibing the best of natures’ offerings in their all-natural baby care products.
Baby Forest wishes every baby to enjoy the benefits of a forest, where Ayurveda was born and where natural, organic nourishing solutions reside. The kind of wholesome care that only a mother can provide.
In conversation with Globalspa, Apoorva Pandey, Business Head of Baby Forest talks about Brand’s vision of bringing back age-old formulas and delivering them to the modern mother, who seeks the trusted old ways of caring for a child.
Q1. What was the idea behind Baby forest?
Answer: Baby Forest stands for the power of nature poured into the secrets of Ayurveda. The idea is to provide the natural care of mother nature to newborns. The care which is only provided by the forest where Ayurveda was born.
Q2. How does Baby Forest manage to deliver the age-old formulas of Ayurveda from mother earth to the modern mother?
Answer: Baby Forest has bridged the traditional gap between old-age formulas by conveniently providing Ayurveda’s natural richness to a modern mother. Our chemical-free approach has ensured traditional formulations and time accessibility in contemporary living.
Q3. A baby’s skin is extremely delicate, and any harsh substance can cause side effects on the baby’s skin. So how do you make sure that all your products are toxin and chemical free?
Answer: All our skin care products are ‘paraben free, which ensures that harmful toxins and chemicals are not part of our production. Secondly, the natural ingredients are soothing to the baby’s skin and nurture it with the best. Furthermore, we recommend doing a patch test to ensure the suitability of a particular product.
Q4. Parents are very skeptical when it comes to choosing products for their babies, more or less because of how loosely the term organic is being used by brands. How do you plan to bring transparency and honesty about the ingredients you use?
Answer: The weight of the term organic is reflected in our long and well-researched product curation process. Every ingredient is researched thoroughly and ensured that it could add to the baby’s healthy and safe development.
Q5. What are some of your most recommended products from the organic care range?
Answer: We highly recommend using our organic Cold Pressed Badami Sneh (Almond Oil) and Narial Tailam (Coconut Oil). And our Bath ritual range, including Nanhi Champi Hair Oil, Moh Malai Baby Body Lotion, Sampoorna Snan baby body wash, and more which stands unique and nurturing and are inspired by robust ancestral rituals.
The collection is a blend of ancient wisdom handed down over generations, with 5000-year-old Ayurvedic formulations, made with a gentle blend of natural oils, herbs, and cleansers, which they include in their almond and coconut massage oils, diaper rash creams, and mosquito repellent sprays in their baby care line. The brand firmly believes that baby care is not simply limited to skincare, and also offers products for bathing and feeding rituals such as organic ubtan and body wash, and milk bottles respectively under their Organic Care range that outlines a journey towards healthier lifestyle choices while maintaining an infants’ comfort. Their Play Care range is designed as holistic development tools like beach and stacking toys, to help expand a little one’s sense of discovery, exploration, and creativity.
Q6. What’s next for you?
Answer: We are equipped and close to launching our organic care clothing range. Baby Forest will deliver the safety and beauty of all-natural dyes and 100% organic cotton for the baby’s delicate skin.
