Superfoods are an echelon of nutritionally dense consumables that in certain amounts, can improve the overall wellness of the human body. Superfoods are nothing but a cleaner alternative for your body that has additional health benefits when used in the right quantity. The concept has been around for a long time, but its popularity is soaring today. Ms. Dolly Kumar, Founder & Director of Skinella tells you how superfood is becoming a new trend among the millennials.
Millennials are increasingly gravitating towards superfoods as a credible alternative for their body, both internally and externally. This recent fascination comes after realizing a host of skin conditions that their predecessors have suffered, or are currently struggling with, in the present day. The present lifestyle, especially of millennials, is jarring on the body. Undoubtedly, the impossible air quality index has been withdrawing the sheen and lustre out of the skin. Another blemish is increasing use of parabens- and chemical-laced miracle products that have befooled the older generations in the name of lending ‘visible brightness’ to its wearer. Such products ultimately imbalance the core structure of the skin making it either very dry, patchy or prone to ageing. Thankfully, the jinx has finally broken.
Millennials and GenZs have been making smarter choices. Due credit goes to the digital culture that propagated awareness amongst the masses. Consumers today search for every big-small ingredient listed behind the package and understand what harm paraben and SLS can do. Retracting rightfully from everything artificial, naturally occurring superfoods is the new trend amongst millennials.
What are superfoods?
Superfoods are an echelon of nutritionally dense consumables that in certain amounts, can improve the overall wellness of the human body. Superfoods have and added dermatological benefits too. They are rich in antioxidants and anti-inflammatory in nature. When combined with skin care products they can produce long-lasting results and reverse the much-dreaded ageing process. In short, can resurrect a flailing skin into a robust specimen.
A Trendsetter
Superfoods like organically grown fruits, leafy greens, fresh veggies and herbs, cold-pressed oils, etc. are in heavy demand not only amongst millennials but also the skin-conscious audiences across all age groups. A thrust upon visual appearance is making the concept of superfoods pick up pace in households too. With the ton of hours spent sculpting the body, the skin takes a toll. To rejuvenate it, millennials are seeking fruits incorporating skin cleansing products that do not harm the skin in doing so.
A one-size-fits-all approach cannot work when it comes to skincare. Hence, the aware, social media-driven millennials demand products that are specially formulated to meet their skin requirements. Also, a few brands address the age-specific requirements through their products.
Effects on the Millennials
Superfoods are beneficial in almost every aspect of the human body concerning problems. Millennials are aligning their habits more towards the products that are using superfood elements. One common example is the berries. Blueberries keep you witty and have multiple skin benefits. The antioxidants present in the berries prevent ageing and can be found in an elaborate lineup of Skinella’s facial remedies. Fruits like guava and oranges are considered a natural remedy from ancient times. The clean the skin while projecting an overall brighter look.
Effect on the Market
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Millennials are the root cause of the surge in sales of superfoods incorporating dermatology products across various continents. Smarter brands like Skinella are incorporating the benefits of superfoods and harnessing it into facial remedies. Their products are certified by PETA. Quality is their priority and it reflects in their precise lineup of skincare products. It is not harsh on the skin and provides nature-infusing solutions for the skin.
Millennials can make or break a trend. In this case, the superfoods are a hit among the masses. Skincare choices are becoming more intuitive and less formula-dense. Millennials are showing an inclination towards natural skincare remedies that makes their body shed the toxicity with fewer complications. They have thus increased the emphasis on a much-healthier, glowing life, unlike their predecessors.
