Leading global hair expert brand Schwarzkopf Professional, the frontrunners in hair expertise and innovation, recently introduced the versatile Mira Rajput Kapoor as their first-ever Hair Muse in India. Widely known for her grace and elegance, Mira embodies the brand’s ethos and values of being innovative, empowering and ever-evolving.
“I feel excited and honored to be the first-ever Hair Muse representing Schwarzkopf Professional in India! My confidence and belief in the brand, as a customer, has only grown over the years. And it now feels surreal to be representing the brand on a national level. Schwarzkopf Professional has always been an innovative, limitless brand that brings to us best-in-class hair care products. And with this association, we together, are set to be LIMITLESS!” shares Mira Rajput Kapoor.
What’s your haircare routine?
I keep my haircare routine simple. Before I wash my hair, I oil the roots of my & let it stay for two-three hours. I use a shampoo, followed by a conditioner after every wash and deep condition hair once or twice a month. The BC Bonacure Moisture Kick range by Schwarzkopf Professional has been a true savior lately. Following a regime with this keeps my hair hydrated and well-nourished. At the salon, I opt for the Advanced Repair Blow Dry Service with Fibre Clinix from Schwarzkopf Professional that ensures my hair is strong and healthy.
How do you tackle a bad hair day?
Well, the struggle is real when it comes to bad hair days! Frizz is the usual culprit for bad hair days. I usually just use the right amount of Schwarzkopf Professional’s Oil Ultime Rose Finishing Oil which beautifully disciplines my tresses and smells heavenly!
What is your favorite Schwarzkopf product/service?
I love the BC Bonacure range from Schwarzkopf Professional. When it comes to hair services, Fibre Clinix Advanced Repair Blow Dry Service is my go-to, since it offers hyper customised solutions based on hair type and ensures strong, healthy hair. Really recommend everyone to check it out!
Elaborating further on this association, Kartik Kaushik, Country Head – Henkel Consumer Brands, India and South Asia Export Markets says, “The growth trajectory of Schwarzkopf Professional India has been phenomenal. The brand entered into the Indian market in 2001, and yet, till date, we have stayed true to our brand DNA of consistently bringing in superlative products, benchmark-setting innovations and complete focus on customer-centricity, while, at the same time, challenging norms and embracing change. Collaborating with like-minded platforms and people has been an important aspect of our journey. This association will help us continue in adding more consumers to the brand and demonstrate our supremacy in the Professional Hair Market in India”.
‘’We intend to bring the brand story alive through a sensorial stimulation, leveraging sound as a medium, to stay connected with our audiences in a relevant & meaningful manner. Mira is a key voice in beauty and fashion among urban audiences and netizens; she perfectly resonates with Schwarzkopf Professional’s values of Authenticity, Confidence and Empowerment.” says Shama Dalal, Head of Marketing – Henkel Beauty Care India.
