After a string of international brand launches last year, 2024 is no different, as a flurry of big retail names are already making India their home. With the country emerging as a power player in the global landscape, more and more international brands are eyeing the Indian market and are keen to launch their brands here. From cosmetics bigwigs like NARS dropping anchor in Delhi and Mumbai, to European luxury labels like Gaston Luga making a beeline for Indian hearts, it’s a retail revolution like no other. And the cherry on top? According to Nykaa’s official Instagram handle, Rihanna’s Fenty Beauty is set to launch in India on March 7, 2024. We have therefore curated a list of top international brands you can now shop for in India. Take a look!
1. Shiseido
Since its founding in 1872, the beauty giant Shiseido, touted as Japan’s first Western-style pharmacy, has always been ahead of its time and at the forefront of shaping the future of skincare. In India, the brand has been available via e-commerce platforms since 2001. However, they have recently opened their first stand-alone store at Mumbai’s Inorbit Mall. At the store, you can explore Shiseido’s extensive range of skincare and makeup products, all crafted with precision and expertise. The store features trained beauty consultants who provide personalised consultations, enabling you to discover products tailored to your individual needs and preferences.
2. NARS Cosmetics
A staple within the beauty industry, NARS Cosmetics made its official debut in India through e-commerce platforms in late 2023. This month, the brand unveiled its premier boutique in India at Select CityWalk, New Delhi. The boutique boasts a striking three-sided storefront adorned with captivating visuals captured by François Nars himself. Inside, the brand treats visitors to contemporary amenities, massive shades suitable for Indian skin tones, expansive media displays showcasing stylized images, and campaign films.
3. Allies of Skin
When you have skin problems like acne, sun damage or scars, you often feel like you’re the only one. However, Allies of the Skin seek to turn these struggles into moments of comfort, striving to boost every individual’s self-esteem through their skincare offerings. The brand, with its comprehensive skincare range, aims to cater to the Indian demographic with solutions targeting pollution damage, excess pigmentation, and adult acne and emphasises the use of peptides to deliver tailored, effective skincare solutions. You can get these products on Tira platforms and stores in India.
4. Blessed Moon
In November 2023, Reliance Retail’s Tira unveiled a captivating addition to the Indian beauty landscape: Blessed Moon, straight from the heart of South Korea’s thriving K-beauty scene. Blessed Moon redefines skincare and makeup with its unwavering commitment to effectiveness and accessibility. What makes Blessed Moon stand out, apart from its great products like Fluffy Lip Tint and Like a Shadow Eyeshadow Palette, is its super cool Gen Z packaging. You can shop these products from Tira platforms and stores in India.
5. Dr Irena Eris
Dr. Irena Eris is a brand synonymous with prestige, innovation, and beauty, with a mission to contribute to making women feel more beautiful and maintain their youthful allure. Based on thorough research, the vegan brand includes the Circalogy Collection, Aquality Collection, Vitaceric Collection, Tokyo Lift Collection, Algorithm Collection, Institute Solutions Y-LIFTING collection, and Cleanology collection. These meticulously crafted skincare solutions are tailored to meet the diverse needs of women addressing concerns such as dullness, recurring skin problems, premature signs of ageing, dryness, loss of elasticity, and more.
6. Gaston Luga
Gaston Luga, the esteemed Swedish lifestyle label renowned for its chic yet utilitarian backpacks and accessories, announced its debut in India. With a focus on Scandinavian finesse, the brand boasts a wide range of spacious backpacks to adaptable sling bags. Gaston Luga embodies a lifestyle choice for individuals seeking fashion and function in their daily accessories. Its products are now available on esteemed platforms like Ajio Luxr, Tata Cliq Luxury, and The White Crow.
