GlobalSpa hosted its first GlobalSpa Round Table in association with Schwarzkopf at the Hyatt Regency Delhi. The Round-Table was a special initiative to gather the spa and salon managers of hotels and standalone spas to network.
The evening started with an introduction to the brand Schwarzkopf Professional, which is a hair colour and care brand that represents quality, expertise, and innovation for more than 120 years. Introducing their new product line Oil Ultime, Shama Dalal, Head of Marketing Schwarzkopf Professional, India gave a presentation to the Spa and Salon managers.
Followed by which the Melissa Hughe, National Technical Head Schwarzkopf Professional, Henkel Beauty Care explained the key ingredients and gave a quick briefing of the product range to the audience. Schwarzkopf Professional also introduced 5 beautifying ceremonies for different hair types for the spas and salons.
The second session was on how spas can use social media platforms for the promotion. Saurabh Pandey, CEO of an award-winning & one of India’s leading account-based marketing & B2B digital growth agency- dotConverse, gave an enlightening session. Saurabh introduced simple ways of how spas can keep up to the market and maintain their loyalty of the brand through its social media.
The interactive session further concluded with the Q & A and consultation with the experts from Schwarzkopf Professional. The evening ended on a beautiful note to celebrate the knowledge with all.
