In the blossoming era of the 21st century, where the whispers of women’s equality and empowerment swell into a resounding chorus, Prreeti Jaiin Nainutia, the luminary founder and director of Nirmooha, has unfurled a remarkable endeavour. Her initiative, “Beti Bachao, Beti Padhao,” is not just a project but a celebration, a harmonious ode to the achievements and unyielding spirit of women. This noble quest weaves the fabric of empowerment through education, transforming garments once graced by influential women into a tapestry of hope, with proceeds nurturing the dreams in underprivileged corners.
A Gallery of Strength
This campaign shoot is a gallery of resilience and grace, where each accomplished woman stands as a beacon of strength, their collective radiance underscoring the transformative power of sisterhood lifting one another. In this mosaic of inspiration, each woman is a story, a melody of determination and triumph.
The shoot for the campaign saw women from various walks of life coming together. Amrutha Fadnavis, with her multifaceted aura as an activist, singer, and banker; Anaita Shroff Adajania, weaving fashion fairy tales; Ashwini Bhide, an emblem of public service; Ankita Raina, a tennis enchantress and an ambassador of dreams; Dolly Jain, the saree sorceress; Ekta Kapoor, the alchemist of Indian television; Juhi Godambe, a digital era muse; Mary Kom, the indomitable boxing legend; Nitya Arora, a jewelled entrepreneur; Prreeti Jain Nainutia herself, the weaver of this vision; Shanaya Kapoor, the young starlet of a storied film lineage; and Sunita Gowariker, a tapestry of diverse accomplishments—together, they are a constellation shining upon the path of change.
A Partnership for Progress
In this celestial dance, Prreeti is also in alliance with the Mary Kom Foundation to work towards the welfare of the girls in the northeast, particularly in the mystic lands of Manipur. This partnership is a tender acknowledgement of the unique hurdles these girls leap over, intertwining socio-economic threads and geopolitical ribbons, weaving a future of independence and enduring change.
Through the united voices of these remarkable women, Prreeti’s “Beti Bachao, Beti Padhao” initiative blooms, igniting discussions, seeding funds, and transforming lives. They stand as a testament to the boundless horizons awaiting when women uphold and uplift each other, kindling the hearts of a new generation of trailblazers.
