The culinary scene in India is experiencing a vibrant resurgence, embracing a fusion of global flavours while honouring its rich heritage.
According to the Godrej Food Trends Report 2024, curated by over 190 culinary leaders, including renowned chefs, bloggers, and nutritionists, the year 2024 promises a tantalising journey into the heart and soul of Indian cuisine. At its core, the theme of provenance emerges, celebrating the depth and diversity of Indian cuisine while championing sustainable practices that preserve our culinary legacy. These culinary trends not only dictate what we eat, but also how we connect with our roots and each other.
1. Authenticity will Drive Travel Experiences
In 2024, travellers will embark on journeys especially designed to offer deep immersion into local culinary culture, cuisine, and flavours. They will seek to enrich their travels through authentic culinary encounters such as bespoke dining experiences, market and city food walks, edible souvenirs and more.
2. Ingredient Forward Concepts will Flourish
In 2024, ingredient-forward concepts will transcend their niche and come into the mainstream. From provenance driven, farm-to-fork concepts to hyper-local sourcing in both products and experiences across the industry, gastronomic ingenuity will shine through a spotlight on quality components.
3. K- food will Become Mainstream
In 2024, ingredient-forward concepts will transcend their niche and come into the mainstream. From provenance driven, farm-to-fork concepts to hyper-local sourcing in both products and experiences across the industry, gastronomic ingenuity will shine a spotlight on quality components.
4. Mindful Convenience will be the New Mantra
2024 will see home cooks embrace convenience-based food products that emphasise health, nutrition, quality, and provenance. This focus on mindful consumption will also drive a demand for ready-to-eat snacking options that balance convenience with traditional flavours, wholesome ingredients and transparent sourcing.
5. Protein-Rich Foods and Beverages will Trend
The focus on health and wellness will have consumers continuing their search for high quality, nutrient-packed, protein-rich foods and beverages. The convenience, versatility, and nutritive properties of poultry and dairy will keep them top-of-mind, particularly for home cooks.
6. Women in Food will be in Spotlight
2024 will illuminate the pivotal role women have played in the culinary landscape of India. From regional custodians to food entrepreneurs, chefs, bartenders and brewers, women will finally get due recognition for their contribution to shaping Indian gastronomy with creativity, leadership, fostering inclusivity and inspiring future generations.
7. Menu Inspirations at Home
A strong focus on rediscovering and reinterpreting India’s rich culinary heritage in the coming year is visible. More home cooks will take inspiration from their culinary roots by delving into family recipes, exploring heirloom ingredients, and reviving forgotten cooking techniques. There will also be a rise in cooking with Ayurvedic principles and fresh ingredients, balancing spices and eating seasonally.
