Offering unique products across tech-enabled lifestyle modifications and next-generation supplements, Vieroots Wellness Solutions (VWS) is a health-tech startup based out of Bengaluru and Kochi. Vieroots’ core products include EPLIMO, a unique AI-powered personalised wellness app, and natural nutritional supplements.
An entrepreneur, a peak performance coach, and a skilled leader has proven himself in domains including wellness, information technology, direct selling, management consulting, and hospitality, Sajeev Nair is the brainchild behind Vieroots Wellness Solutions.
Helping people to ‘Live Longer and Grow Younger’, Vieroots envisions a world where people are empowered to live long healthy, fulfilling lives by taking charge of their own body and mind by converging science and technology and modern and ancient wellness concepts. The focus of the brand is to provide world-class research-based products and services for people to live a healthy and productive life with a specific focus on graceful ageing.
In a colloquy with the Chairman and Founder, here’s more on the brand, it’s vision, and how it operates as a health AI.
1.) Starting with the birth of Vieroots, what inspired you to create a health start-up brand, and what makes it different from the others already in the market?
My journey in this industry started with selling nutritional supplements and has been going strong for the past two decades now. From co-founding a wellness hospital in 2003 to Vieroots, I have learned my share of things. The more I ventured into this domain, the more Ayurveda and the history of Indian ailments have intrigued me. Our country proudly exhibits 5000 years of wellness, Siddha and yoga. However, the one thing that has always irked a corner of my heart is that this legacy has not showcased extensively across the world. People have sidelined the thought of giving natural remedies and Ayurveda’s global prominence because of the efforts, investment or energy it might require in taking it worldwide. Although our legacy of healing ailments goes way back and stands tall, there still exists a few scientific questions that it cannot answer- and that has been my focal point when I conceived Vieroots.
Connecting with our roots and blending it with technology serves as a brahmastra for our overall health and wellness. As a health-tech company, Vieroots uses ancient wellness wisdom like Ayurveda, yoga combined with a diversity of modern scientific research procedures. Putting into use cutting edge technology such as genetics and artificial intelligence, we produce scientific results with an evidence-based logical backdrop to them. Owing to the research that I’ve been conducting since 2006-07 onwards, I’ve grasped the nuances of science and thus making Veiroots focus on increasing human productivity, lifespan, and other programs such as biohacking. Vieroots offers services, products, tools, and education to empower the people to take charge of their own health, thus making it stand apart from others.
2.) What do you think about the wellness industry in India?
Wellness industry in India is in its nascent stages and has a lot of room to grow. However, we have quite a strong foundation and potential as no other country can boast of a 5000 year old wellness culture such as Ayurveda and practicing mindfulness with yoga as much as our nation does. We truly have an instilled wisdom of wellness in India which needs to reach worldwide, going global with our healing practices and processes.
The wellness revolution, somehow, has always been associated or inclined towards the west more and it’s time that India gets on its feet and procures its worldwide stature as one of the nations’ toppings in the wellness domain. And now with Vieroots, India also has an evidence-based, scientifically proven blend of technology and natural wisdom of Ayurveda, yoga, and more; so it is time to level up the game for westerners and claim our earned space as we grow our wellness vertical from being in a nascent stage to a highly developed phase.
3.) Personalized wellbeing recommendations on the basis of our genes seem highly accurate and interesting. How exactly does EPLIMO work?
Personalisation of Lifestyle is not a new thing to India. In Ayurveda, the personalisation happens based on Vata, Pitta & Kapha, the Prakriti, and its different permutations and combinations.
The human genome project launched in 2003 has further amplified the precision of personalisation. Once your genetic and metabolic information are traced, the next big thing becomes how you personalize your lifestyle based on that information. It also states how one’s body is functioning right now, crediting to the geno-metabolic information available. Genetic information is heredity information which has been passed on from one’s biological parents’ generation after generation; it further includes everything including skin colour, the shape of the nose, the structure of the hair, and all the disorders, diseases, etc. which the person is predisposed to.
Also, once the present health conditions are comprehended via metabolic analysis, people can further act on it and improve their wellness. When both the genetic and metabolic data is combined, we procure other intricate details, leveling up the personalisation quotient. Vieroots follows the same process using EPLIMO i.e, Epigenetic Lifestyle Modification.
The EPLIMO-based procedure involves taking the Viegenome test which is performed by a simple DIY test where we send a saliva collection sample kit, and you need to take 2 ml of saliva, then our logistic team comes to collect that. We can delve into 200+ health conditions from people’s genetic information that will come in a highly advanced mobile app, powered by Artificial Intelligence, EPLIMO, which is available on Playstore and also on App Store. Using the app, people can perform a metabolic assessment which consists of 69 questions that they need to attend, which is well curated to analyse one’s health specifics. Combining these procedures with the help of doctors and geneticists, we prepare a very detailed personalised modification plan which guides our patrons with their diet, the precautions, the workouts, nutritional supplements, etc, they should opt for, and more. That’s how it works.
4.) What wellness management plan does the app recommend?
The wellness management plan, which we call as Epigenetic Lifestyle Modification (EPLIMO), the app recommends, caters to different parameters of health. When we talk about lifestyle management, it includes one’s diet, fitness, the kind of medicine they consume, the nutritional supplements and other workouts such as yoga and/or pilates, etc. Vieroots considers all of this a part of people’s lifestyle, so we touch up everything like behavioral patterns, alcohol consumption, and almost every aspect of one’s lifestyle. Our recommendation is very personalised with utmost precision under the supervision of our health experts. We call the process as Geno-Metabolic analysis and we have our EPLIMO experts/ counselors, they are experts in genetic and metabolic analysis and we offer free 30-minute personal counseling also along with EPLIMO for effective execution of EPLIMO recommendations in one’s life.
If someone needs additional assistance even while they are taking baby steps or if one needs a significant change, our certified lifestyle coaches shall guide them personally. Within a period of 12 weeks, the patrons will see a difference in their lives, in terms of health and wellness.
5.) Personalized Life Management sounds like the next big thing. Are there any plans or associations in the future to take this initiative forward and make people more aware?
Yes, Personalised Lifestyle Management is going to be the next big thing in terms of wellness. We have already started educating people about it and running awareness programs. We even created a community called ‘Superhuman Tribe’, one can check this on superhumantribe.com. We are a strong believer of the thing that Superhumans are not those who fly past us, but those people who are living a longer life with high levels of productivity and high-performance level. I would rather say, someone who is dedicated to making those significant changes in their lifestyle so that the person can celebrate their 100th birthday after completing a 5km run; that’s the way we are planning/ designing people’s life and that’s what is called a Superhuman life.
Superhuman life is a life where you have a balance of every aspect of your life, your physical, spiritual, mental, family, social life is balanced out and you are performing at peak level in all areas of your life. Superhuman community is something that is continuously spreading information, awareness and knowledge to the society and we are using a lot of videos on yoga, fitness, meditation etc. We are already providing to the society and we are planning to go a bit more aggressive on this.
6.) What plans does Vieroots have for the future?
Vieroots has a defined target of modifying the lifestyle of 1 crore Indians by 2025. We are also planning to expand our footprints across other countries in the near future but for now, we are focusing on our goal to make India healthier. Once we have this number of people who have modified their lifestyle and are living a Superhuman life, we believe that they would be the ones who will contribute the maximum to society and to the nation. We will be working on more technology driven products also, whether it is sensor, robotic driven products that are in the health tech-space. We plan on coming up with cutting edge products that can enhance the quality of life of people so that people can live longer, stay younger and live long productive years with a peak level of performance. We will also focus on mental wellness, which is going to be a critical area in the future. ‘Thoughtbiotics’ is a range of highly advanced mental wellness products which we already have in the market. This range of products come under the nootropic’s category. We are truly a future-forward, next-gen wellness company where we believe personalization of every aspect of life is possible and by doing so, anybody is able to live a long, productive, and energetic life.
