SBJ, a name synonymous with occasion wear and formal wear, has recently launched its digital avatar at their newly opened Rajouri Garden Store. Themed on a summer carnival, the event aptly celebrated the wedding and shopping fervor returning to the fashion sphere.

The evening witnessed a fun set up with games, chuski and a nail bar too with a special spinning wheel for guests to win exciting prizes at!

The guest list included the newsmakers of social media including Influencers, Content Creators, and Star Performers like Rajiv Ranjan, Founder President, ICPRD; Dr. Balmiki Prasad Director Ministry of Corporate Affairs; Ritika Jatin Ahuja from BBT; Shaloo Jindal, Lokhendra Singh Ranawat, Rahul and Ishita, Kanika Chanda, Richa Mehta, Abhir Malhotra and more from the fashion and beauty fraternity.

Sonali Mehra, Director, SBJ, shares, “SBJ has always been known for wedding couture but there is a fun side to the brand too that has been unexplored till now. Through this event I wanted people to experience that side of the brand so that they connect with it. It’s to tell the Gen Z, that SBJ gels well with their sensibilities too. The new face of our website and the special campaign we shot is to align the brand goals with the current demands of the industry.”

Partners and Associations for the evening had Media Partner: GlobalSpa Magazine India; Décor Partner: Decore by Meki; Makeover Partner: Tina MS Makeovers; Photography partner: Popli Photography; Food & Service partner: P & S Catering’s; Beverage Partner: Drink Devils; Gifting Partner: Sonali’s Global : D’s Natural by Deepa: Gem Mines: KeraLooks Professional: Meadows Wellness; The very interesting nail studio is set up by Brushes & Strokes by Nancy Chhatwal; CanHeal NGO Partner.

Visit the newly launched website at: www.studybyjanak.com.