Dr. Sejal Jain is a multi-tasking marvel, who, apart from being an accomplished Physiotherapist in her field, is also a popular fashion blogger with an ever-expanding social media following. Having transformed the lives of nearly one lakh patients, she has simultaneously built an online presence – leading to her being voted amongst India’s top 25 bloggers. Her success mantra – “I live for my passion – be it in the medical field or in the digital world. It’s just one life. Hold on to the vision, and trust the process.”
an established Senior Physiotherapist with 10 years of rigorous practice, and an expertise in respiratory and cardiovascular conditions, she has successfully treated numerous severe and complex cases – helping her patients lead a full and happy life. During the pandemic, she has aided the recovery of COVID patients with affected lungs. She is also among the few Indian medical practitioners certified in foot, ankle and lower limb biomechanics by world-renowned Australian Podiatrist Dr. Philip Vasyli.
Alongside her illustrious medical career, she has been pursuing another major passion as a blogger and content creator. Over the past seven years, she has been posting engaging content about fashion, health, fitness, and lifestyle on her blog and her social media handle – Glamprotocol. Her consistent efforts have led to the accumulation of a strong and credible digital presence – with more than 313,000 loyal followers on instagram alone. She has been the face of India’s first premium As cruise liner, and collaborated with several national and international brands.
The Beginning
While Dr. Jain always nurtured her creative instincts and sartorial sense, she chose a different career path, “Since childhood, I loved styling myself and others, having my own makeup collection, and I was happy being photographed. But I also loved science, anatomy, and patient care at the same time. So I completed my graduation and started practising, which is still my base and keeps me very grounded and satisfied.”
After becoming a full-time medical practitioner, it was her interactions with patients that reignited her passion for beauty and fashion, “Every single day, I used to get queries from my patients and colleagues about where I bought my shoes or outfits from, or they would ask about my favorite lip gloss or kajal. This was in 2014 or 2015, when blogging was very nascent in India. I had a very strong calling to create content, share my personal style, have my space and audience in the digital world. So, I started posting content with a purpose and Glamprotocol came into the picture.”
Building a Social Media Brand
Amidst the clutter and excesses of the digital world, Dr. Jain has curated a streamlined and relatable social media feed, “I create content about fashion, lifestyle, travel, health and fitness, as well as DIY videos on how to upcycle, recycle or repurpose your own wardrobe – to preach and practice conscious consumption. I love colors, and experimenting with looks. My page reflects my personal style – which is warm, feminine, and vibrant.”
Carving a niche for oneself on social media is no easy feat, and there is an abundance of creators striving to engage a scattered audience across platforms. Dr. Jain has adopted a very simple strategy for building and maintaining her personal brand online, “Content is the key. Make sure to have unique content and ideas which represent your passion. Uniquely project these ideas, be consistent, and then you will be memorable. Draw inspiration from others, but do not be afraid to be yourself. No one is you and that is your superpower,” she advises.
For those hoping to find success in any profession, and especially for aspiring influencers, she offers some valuable suggestions rooted in her own experience, “Do not indulge in comparison as everybody’s journey is different. Stay motivated even in hard times, as the struggle you face today develops the strength you need for tomorrow. Be it in any field, you need to have the basics very clear. Do not fall prey to negativity, be kind and stay focused.”
Mastering the Balancing Act
One of Dr. Jain’s major achievements is that she has struck a fine balance while juggling two very different careers. However, she did face some initial hurdles, “Both the professions are poles apart, so initially I kept it very low key. I never used to talk about it to my patients or staff. I thought they would not take me seriously as a medical professional, and that front might get hit badly. But obviously it didn’t stay hidden for long. The page started growing, and I appeared in newspaper advertisements. Everyone found out, and I was pleasantly surprised by their response. Colleagues and staff started supporting me, especially when I had travel assignments. Patients were always excited and happy after becoming aware of it. Some of them help me grow as well, in some or the other way.”
Living the Dream
Having achieved an equilibrium between her two passions, Dr. Jain is now making the most of the digital platform, while continuing to build her skills and reputation as a Biomechanics expert. “I have dreamt of excelling in both fields – physiotherapy and blogging – and that was the biggest challenge for me. I have seen people around me sceptical about handling two parallel areas, when both are demanding in terms of time and energy, but with focus and time management, I achieved this,” she concludes.
