India’s foremost 100% vegan skincare brand Plum, announced recently that it has successfully raised a round of Series A investment from Unilever Ventures, the venture capital and private equity arm of Unilever.

Plum, a digital-first beauty brand, features a fresh line of award-winning 100% vegan beauty products that are all about “being good” – to your skin, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish – and delight, using some of the richest sources of natural nutrients, in sync with “good science”.

The start-up has raised an undisclosed amount to further accelerate its growth in India’s burgeoning beauty and skincare market. This investment by Unilever Ventures will help the company scale up its operations both in the online and offline spaces and is in line with its vision to transform the way India looks at skincare and beauty products.

Speaking on the occasion, Mr. Shankar Prasad, Founder & Director Plum, said, “We are excited to have a formidable partner such as Unilever Ventures to help us navigate the next chapter in our brand’s growth story. Their global presence and expertise would be of immense value in this partnership. Our ultimate mission remains to spread goodness in the world of skincare and beauty and we are confident of being able to spread our goodness far and wide, with the support of Unilever Ventures as an investment partner by our side.”

“We are excited by the opportunity to partner with Pureplay Skin Sciences. We have had a long-term interest in digital-first beauty brands and have been impressed with the work Shankar and his team have been doing over the last few years, crafting the Plum brand, with a clear positioning and purpose, growingly appealing to an engaged consumer audience. Beauty & Personal Care is a massive and fast-growing market in India with the naturals market growing well ahead of the rest of the beauty market. Plum has taken an enviable position in the masstige segment and is positioned well to take advantage of current & future trends” said Pawan Chaturvedi, Investment Director at Unilever Ventures.

This investment follows on the heels of the company’s recent expansion into hair care, with the launch of its Plum Hair Care Range in September 2018.