“For most of history, Anonymous was a woman.” ~ Virginia Woolf. On this International Women’s Day, GlobalSpa recognizes and celebrates the women in the industry as we delve into their success mantra they follow, mistakes that have helped them grow, and of course, their WELLNESS philosophy.
Surbhi Bafna Gupta is a new mom, Sustainability Enthusiast, and Founder of Allter, India’s First Sustainable Baby Care Brand.
What is your wellness philosophy?
For me, wellness equals mental peace, as a full-time entrepreneur and working mom, I encounter many challenges both in my personal and professional life. The key for me is to focus on myself despite the many demands of my time and make sure I prioritize my mental well-being by engaging in activities that keep my soul happy. From simple things like reading a book to indulging in DIY art projects, I make it a point to do a few things every week that are just for myself.
Your success mantra?
Start with what you have and do what you can- this is my guiding mantra for everything that I do. I started my brand from the ground up right before COVID-19 with virtually no team. From processing orders to home delivering them in my own car, I have done it all. Till date, I get involved in every new initiative that my team undertakes and try to relay a problem solving culture across the organisation. I believe no problem is too big for the undefeatable human spirit if we look at it from the right perspective.
A lesson you learned from making a mistake?
As a young entrepreneur, I have made my share of mistakes and if there is one takeaway from those, it is to never back down from ANY opportunity. Grab them all, no matter how big or small.
Any piece of advice for all the women out there?
As women, we are surrounded by people who want to take decisions for us and dictate the milestones for our lives. My advice to young women out there is simple: set your own goals and follow your own pace. Let no one take control of the steering wheel of your life.
What has been your biggest pride as a doyenne?
Creating an impact is what I set out to do with my brand Allter, and that’s what has been achieved. In my own way, the brand that I created has changed the way 1000s of parents consume infant hygiene products and through this sustainable consumption has been brought to the forefront from being somewhere on the side-lines.
