Vidhi Gupta
15-Sep-2026
We get into a conversation with Vipul Chaturvedi, CEO of Lakm? Lever and Giselle Ames, Global Brand Ambassador, JeuDerm to know more about the current world of beauty.
Excerpts from our conversation with Vipul Chaturvedi- CEO, Lakm? Lever
What key trends are you seeing among Indian beauty consumers today? What are they looking for, and how are their expectations evolving?
Indian beauty consumers today are much more informed and discerning. They have greater exposure to global trends and innovations, but they are increasingly looking for solutions that are relevant to their individual needs, lifestyles and concerns.
We are seeing a clear shift from simply seeking a beauty service to seeking a more complete experience — one that combines expertise, personalisation and visible outcomes. Consumers are also becoming more interested in professional skincare and treatment-led beauty, while the lines between beauty, self-care and wellness are becoming increasingly blurred.
Another important shift is the demand for global expertise with local relevance. Whether it is Korean skincare, advanced hair techniques or new beauty technologies, consumers want international innovations that are thoughtfully adapted to Indian needs.
Ultimately, the consumer today is asking not just what service they can get, but why it is right for them and what experience and expertise sit behind it.
How do you envision the future of the beauty industry in India?
I believe the Indian beauty industry is entering a very exciting phase of growth and transformation.
The future will be shaped by a combination of expertise, technology and personalisation.
Consumers will increasingly expect more customised experiences, while technology and AI will play a greater role in consultation, recommendations and customer engagement.
At the same time, I believe the human element will remain at the heart of the salon experience. Technology can enhance the experience, but expertise, creativity and the relationship between the professional and the consumer will continue to be extremely important.
We will also see continued premiumisation, greater demand for advanced skincare and transformation services, and increasing opportunities beyond the major metros.
Beauty is also becoming increasingly connected to wellness and self-care, which creates a much larger opportunity for the industry.
What is your wellness philosophy?
For me, wellness is fundamentally about balance and consistency.
It is not necessarily about following an elaborate routine. It is about creating habits that help you feel your best — physically, mentally and emotionally.
I believe wellness is also about making time for yourself, maintaining a healthy balance between work and personal life, staying active and being mindful about the choices you make every day.
At a broader level, I believe the beauty industry has an important role to play in wellbeing too. When people feel good about themselves, it can have a positive impact on their confidence and overall sense of wellbeing.
What’s next for Lakm? Salon?
Our ambition is to continue building Lakm? Salon as India's most trusted and loved beauty services destination, while constantly raising the bar on expertise, innovation and consumer experience.
We will continue to invest in our transformation portfolio across hair, skin and makeup, bring relevant global innovations to Indian consumers and strengthen the expertise of our professionals.
Our partnership with JeuDerm is a strong example of this approach. Through K-ssence, we are bringing Korean professional skincare expertise to India and creating new experiences that respond to the evolving needs of Indian consumers. We want the customers to experience the new wave in skin longevity with the launch of K essence lift intense treatment. We also see significant opportunities to expand our reach beyond the metros and continue strengthening the overall salon ecosystem.
Excerpts from our conversation with Giselle Ames, Global Brand Ambassador, JeuDerm
What does beauty mean to you?
Beauty is a reflection of authenticity; it shines through when we embrace who truly are.
Which is your fav JeuDerm product
I love all the products but if I have to choose only one, I’ll pick JeuDerm Intensive Hyal Hydratant serum, an excellent product that hydrates, revitalizes and protects my skin all year long.
What’s your skincare routine?
My skin care routine varies throughout the year due to travel, work, and lifestyle, but one thing remains constant- I always cleanse, hydrate, moisture and protect my skin.
What’s your wellness philosophy?
My wellness philosophy centers on balance and discipline. I believe that maintaining harmony in all aspects of life, mind, body and spirit is crucial. Regular exercise, eating habits and mental healthcare are essential components. Lastly, it’s about creating a lifestyle that caters to both physical health and mental well-being.
Cover Credits- Unsplash
