Sarab Khanijou’s eponymous label stands as a testament to the fusion of tradition and modernity. He started his journey in the picturesque hills of Uttarakhand and has blossomed into a formidable presence in the fashion industry. Established in the bustling heart of New Delhi in 2010, his label has undergone a remarkable transformation, evolving into a comprehensive collection of blazers, suits, and Indian couture.
His latest menswear collection, Bioluminescence, is an ode to nature and its wonders, featuring a diverse range of asymmetrical designs and layered textures that evoke the dynamic nature of bioluminescence. We sat down with him to discuss his design philosophy, the idea behind this collection, and his definition of the modern Indian man.
Can you share with us the inspiration for the Bioluminescence AW/23 collection?
Sarab Khanijou: The Bioluminescence AW/23 collection draws its inspiration from the captivating world of bioluminescent marine life. I was deeply fascinated by the ethereal glow emitted by underwater creatures and the mesmerising play of light in the depths of the ocean. This collection seeks to capture that magical essence and translate it into sophisticated men’s fashion. The intricate patterns and textures in this collection are reminiscent of the delicate radiance found in bioluminescent organisms. In terms of design, you’ll find pieces that reflect the graceful movement of marine life with fluid lines and tailored silhouettes. Fabrics with a subtle shimmer, such as sequins and metallic accents, add a touch of luminescence to the garments, creating a sense of otherworldly elegance.
Fashion often reflects societal trends and values. In what ways do you believe your AW/23 collection aligns with the preferences and aspirations of the modern Indian man?
Sarab Khanijou: The collection is a fusion of traditional Indian craftsmanship with contemporary designs that allow modern Indian men to connect with their heritage while embracing a forward-looking style. The AW/23 collection offers versatility, catering to various occasions. Modern Indian men often lead dynamic lives, balancing traditional events with modern social gatherings and workplaces. The adaptability of the outfits in this collection suits this lifestyle.
Bioluminescence reflects the wonder of nature, which is deeply ingrained in Indian culture. The collection’s theme resonates with an appreciation of natural beauty and aligns with a desire to connect with nature even in urban settings. The collection offers a blend of eco-consciousness, cultural fusion, versatility, individuality, a celebration of nature, fine craftsmanship, inclusivity, photogenic appeal, and global sensibilities. It not only reflects societal trends but also empowers men to express themselves uniquely while connecting with their cultural roots and the natural world.
Can you describe the key elements that represent this fusion in the collection?
Sarab Khanijou: The collection features intricate sequin work reminiscent of the shimmering and iridescent qualities of bioluminescent organisms. These sequins are strategically placed on the tuxedos to create patterns that mimic the play of light in the deep ocean. Textures play a significant role in fusion. Fabrics with a subtle sheen and unique textures, such as velvet, are used to create a tactile experience that complements the visual luminescence of the sequins
As we approach the wedding season, how do you envision this collection adding a touch of magic and uniqueness to a groom’s wedding attire?
Sarab Khanijou: The collection adds a touch of magic and uniqueness to a groom’s wedding attire by capturing the beauty of bioluminescence, offering a distinctive aesthetic, providing a connection to nature, conveying symbolic significance, maintaining versatile elegance, offering personalisation options, considering environmental consciousness, and sparking conversations. It allows grooms to make a bold and memorable statement on their wedding day while embracing the enchantment of the natural world.
What’s your take on sustainability in the fashion industry? How do you incorporate sustainable practices in your creations and collections?
Sarab Khanijou: As a team, our commitment to sustainability extends across all aspects of my creations and collections. I believe that responsible design practices not only benefit the environment but also contribute to a more ethical and conscious fashion industry, ultimately offering consumers stylish choices with a lower ecological footprint. We make sure our pieces last and can be styled in various ways for various occasions.
What message do you hope to convey through this collection, and what do you want your customers to experience when they wear your designs?
Sarab Khanijou: Through this collection, we aim to convey a message of awe and appreciation for the beauty of the natural world. I want my customers to experience a sense of wonder and uniqueness when they wear these designs, connecting with the enchanting glow of bioluminescence and celebrating nature’s extraordinary beauty in every moment they don our creations.
Looking ahead, what can we expect from Sarab Khanijou in terms of future collections and design concepts?
Sarab Khanijou: Sarab Khanijou is poised to make waves in the fashion industry with an unwavering commitment to traditional design concepts. As I prepare to unveil my upcoming collection featuring sherwanis, we can anticipate a rich tapestry of traditional influences and cultural aesthetics woven into my creations.
Furthermore, my future design concepts might emphasise the importance of preserving and celebrating the timeless elegance of traditional clothing. In an age of rapid fashion trends, Sarab Khanijou’s commitment to these classic styles serves as a testament to our enduring appeal and cultural significance. My creations are likely to be a testament to the timeless beauty of traditional men’s wear, keeping these cultural treasures alive for generations to come.
