Fashion Personalities

Designer Nivedita on the Need for Representing Indian Fashion Labels Internationally

In conversation with India’s leading luxury couturier and prêt designer, Nivedita

Previously known as Nivedita Saboo Couture, leading designer and couturier Nivedita’s namesake label has completed 20 exciting years in the industry. Known for her intricately woven textiles and exquisite designs, Nivedita’s creations range from embroidered lehengas and saree-gowns for women to exceptionally crafted bandi jackets and classic sherwanis for men. We sat down with her to talk about her experience showcasing her work across the globe, the inspiration for her latest collection, and more.

GlobalSpa: As you complete two decades in the industry, we’d love to hear about how you got into it. What was your inspiration behind becoming a fashion designer?

Nivedita: I’ve always been an artist at heart. Ever since I can remember, classical dancing, singing, sketching, painting and sculpting have been the keepers of my soul. At the age of 6, I used to spend hours in fabric stores, choosing the right outfits and then losing myself in the endless boxes and shelves of accessories. My mother was the patient guardian who encouraged me through my journey and helped me explore the world of textiles, colour and craft. Celebrating our diverse cultures through festivals introduced me to the rich embroidery and dyeing techniques in traditional outfits. I have always been passionate about India’s incredible craft heritage and it encouraged me to further explore the world of fashion. I joined NIFT Delhi and later was appointed as the head designer for Arvind Fashions, and began overseeing renowned brands such as Wrangler, Excalibur, and more.

GlobalSpa: Talk us through the highs and lows of your journey. What are some of the challenges you’ve faced and achievements you’re proud of?

Nivedita: Every field, career graph, and individual has their own highs and lows. My learnings from the highs is to never let them affect the way that you work or the kind of effort that you put into a project. Similarly, I try to not let my lows disappoint or dissuade me from trying my best anyway. I think maintaining a balanced mindset is important when you are aiming at a higher purpose. Your highs and lows come through experiences—be it with your team, clients, industry, or the audience. I think what really matters is how the high and lows help you learn and translate that learning into an action point to imbibe into your day-to-day life.

GlobalSpa: As a designer who has showcased her work in so many important events around the globe, how do you think Indian labels are received internationally? What can be done to increase representation from our country?

Nivedita: Indian labels are received extremely well internationally. We are regarded as the exotic race that has the support of its cultural roots, heritage, arts, crafts, artisans, family values, and a rich tradition of festivals and colour. So, Indian designers are definitely looked at with a lot of intrigue internationally. I do think that creating silhouettes that are globally wearable with a touch of Indian heritage would not only expand the horizon for Indian designers, but also create newer fashion statements that designers from the West are not able to envisage as clearly as Indian designers can.

GlobalSpa: Tell us a little bit about the inspiration for your latest collection, ‘The Riveted Mind.’

Nivedita: ‘The Riveted Mind’ showcases prêt wear that captures the brand’s core DNA. It revolves around elegance, experimentation, and empowerment, appealing to Gen Zs and millennials. The colour palette blends strong and soothing shades, from earthy tones to powerful hues. It offers a style story for the ultra-glamorous globe-trotter, featuring statement sheath dresses, flouncy numbers, miniskirts, shirts, blazers, and catsuits. It captures the essence of the brand while catering to the fashion-forward individuals of today.

GlobalSpa: Do you have a favorite piece in the collection? What makes it special to you?

Nivedita: The Forest Green Catsuit would have to be my favorite out of the new collection. It is inspired by traditional catsuits and our reinterpretation showcases an exquisite forest green shade. It incorporates riveted straps that elegantly extend to the overlapping matching belt. I love the pleated bustier that adds a touch of refinement, perfectly complimenting the plunging neckline.

GlobalSpa: As celeb weddings become bigger and receive wide coverage, the craze behind building an extraordinary wedding wardrobe is increasing. How can brides and grooms stand out while still being authentic in this constant battle to one-up the latest social media wedding?

Nivedita: Brides and grooms can stand out by focusing on their personal style and preferences rather than trying to outdo others. They can create a unique and memorable wedding wardrobe by incorporating meaningful elements, such as heirloom pieces or cultural traditions. Another approach can be to prioritise comfort and wearability over trends. Couples can also consider sustainable options for their wedding wardrobe, which not only make a statement but also align with their values.

GlobalSpa: According to you, what are the 5 must-haves in a bridal trousseau?

Nivedita: Traditional jewellery like a statement necklace, earrings, maang tikka, etc.; accessories like a waist belt and a hand-held embellished potli for ceremonial rituals; a stunning bridal saree or lehenga that reflects the bride’s unique style and cultural heritage; and a well-stocked bridal beauty and make-up kit.

GlobalSpa: And lastly, how would you describe your personal style?

Nivedita: My own satirical style lies in the simplicity of power dressing. I feel comfortable in being a minimalist while adding attention to detail to every single garment I create. I believe that design lies in the details, like the interplay of colours and textures with sharp, structured, and edgy cuts and silhouettes. And these influences reflect in our brand’s signature across the couture, prêt, and contemporary collections.

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