India’s first 120 days fitness and wellness campaign “Mission Fit India” was recently launched in partnership with Patanjali. Bollywood actor Suniel Shetty will be spearheading this immersive movement. The launch event witnessed the presence of Baba Ramdev and Acharya Balkrishna of Patanjali.

The objective of “Mission Fit India” campaign is to encourage every Indian to be fit and challenge the misconception that getting healthy is complex, time-consuming and arduous. Sharing views on the fitness festival, Yog Rishi Baba Ramdev said, “Like every coin has two sides, so does your healthy – body & mind, and both need equal attention for your complete wellness. Yog & Ayurved take care of both and Mission Fit India will tell everyone how. Being fit is not all about having a sculpted body; if it’s not supported by a healthy mind then all efforts are futile. Mission Fit India is all about holistic wellness which is the reason why I could easily relate to it and am happy to be a part of their common intent of making India fitter and aware of fitness realities”

Commenting on Mission Fit India, Suniel Shetty, said “Fitness is an area where there is yet to be a concerted effort in this country. While this generation constantly worries about getting fit, the lack of correct guidance and inertia due to myths and misconceptions hampers people from taking an active step in that direction. The aim of this movement is to simplify fitness for every citizen of this country.

Speaking on the occasion, Acharya Balkrishna said, “Swami Ramdev, Bhai Suniel Shetty & I have come together on a fitness mission to help people understand how Yog Ayurved can help us in leading a healthy life. We have come together for the common intention of busting all myths about fitness and making every household aware and interested in the simplicity of the ways of staying healthy. I am very happy to be a part of Mission Fit India because there has never been a fitness mission of this magnitude in the country!”

The four phases spread over 120 days are ‘Fit Basics’, ‘Suniel Ki Sena’, ‘Fitness Wars’ and ‘Finale’. Each phase addresses a key challenge that people face in their endeavor to get fit.

1. ‘Fit basics’ addresses the myths and excuses that people often encounter. In this phase, audience can interact with Suniel Shetty who will give personalized fitness advice to listeners.
2. In the second phase, ‘Suniel Ki Sena’, 21 fitness experts from various regime of fitness including Vrinda Mehta (Celebrity Fitness Trainer) and Vivek Ratnani (Celebrity Chef) amongst others, will guide the listeners on fitness, simple exercises, mental health, body transformation, wellness and nutrition.
3. The third phase of the campaign will see the RJs across 43 cities of Fever FM and My FM, enter a challenge to become the fittest. Each RJ shall also select a listener from their respective city, who will take up the challenge with them. The teams shall over the next few weeks, follow a carefully crafted fitness and wellness plan by Suniel Shetty and his ‘Sena’.
4. In the final phase of Mission Fit India, the top performing RJs and their buddies will travel to Uttarakhand for a concentrated transformation challenge where they shall fight it out to be proven fittest.