From the resurgence of Y2K to celebrities breaking new ground in clean, sustainable beauty, and pop culture phenomena such as Euphoria and Wednesday inspiring inventive looks that raked in millions of views, the beauty industry witnessed a tectonic shift in 2022.

As we tread the threshold of a new year, NYKAA assesses some trends that will stand the test of time and are sure to break the internet – a beauty forecast that has been curated with careful consideration to help you get ahead of the game.

Customers will gravitate towards products that can offer them beyond just results, a novel or whimsical experience to remember. Personalisation and carefully curated routines are gaining traction, as are newer formats of packaging that enhance user experience. With AR/ VR traversing the beauty industry, tailor-made experiences such as virtual makeup-try-on and pop-up shops in the metaverse, are sure to alter our shopping experiences.

Nykaa gets you some top trends that aren’t leaving you in 2023:

In the Pink of Health

Beauty born out of health is most desired with shiny hair and glowing skin being key hallmarks. While gut health, hormonal health and beauty supplements are in focus, skincare products backed by medical claims are becoming increasingly popular.

Beauty RX

As consumers become more informed about their skin types and pertinent issues, dermal-approved skincare products with clinically backed ingredients are coming back in focus.

Back to Nature

Higher awareness about consumption and its impact on the environment has prompted young consumers to switch to conscious, clean and vegan brands. Earthy nudes and soothing greens are in focus for makeup and nails.

Barrier Boosting Activities

Barrier health will continue to be in focus with an overall emphasis on preventative skincare. Popular ingredients like ceramides, niacinamide and peptides will reign supreme.

Big Supermodel Hair

Barrier health will continue to be in focus with an overall emphasis on preventative skincare. Popular ingredients like ceramides, niacinamide and peptides will reign supreme.

The Clean Girl Look

Attained with a combination of skincare and makeup, this polished look aims to create a ‘you-but-better’ image. Think ultra-hydrated skin, radiance-enhancing highlighters and plump, glossy lips.

Evolved Self-care

Feel good on the inside to look great on the outside – consumers of 2023 will continue to traverse unconventional methodologies to meet their holistic health goals.

ENHANCED EXPERIENCES

AR/ VR EXPERIENCES

With AR/ VR traversing the beauty industry, tailor-made experiences such as virtual makeup-try-on and pop-up shops in the metaverse, are sure to alter our shopping experiences.

K- BEAUTY RESURGENCE

K-Beauty will continue to be a fixation amongst the masses, with a metamorphosis to a more personalised, adaptive and fluid template in 2023.

NOVEL FORMATS

Packaging that enhances functionality & effectiveness, relatable brand stories and a formidable visual appeal will continue to enthral the audiences.

HYBRID PRODUCTS

The conscious consumer of ‘23 will continue to seek makeup formulations imbued with good-for-you ingredients. Think serum foundations, gloss balms and even super-serums that are meant to streamline a multistep routine into a simpler one.

MAXIMALISM, REINVENTED

Indulgent skincare for all-rounded wellness, glam avatars that emanate the individual’s state of mind, and playful OTT nails will continue to attract the younger demographic.

Head Turning Fragrances

Intense, strong and unique fragrances with amber accords and Oud accents will be in focus. Fruity scents will get a strong earthy twist as they are balanced with rich gourmands or zesty spice notes.

Indulgent Rituals

Elaborate rituals are becoming increasingly popular as consumers seek newer ways to unwind and rejuvenate. Ayurveda-inspired facials and massages will continue to stay in demand as are Ayurveda-backed ingredients that promise a luxurious experience along with safe, natural results.

Dark Glam

Euphoria’s impact on makeup will continue with a darker twist in 2023 – looks will be bolder, and more striking (think metallic and glitter accents on deeper tones) yet imperfectly executed to lend character to the look

Experimental Nails

Self-expression and fun will remain at the core of nail trends for 2023. French Manis will see a colourful twist with neon and pastel tips, whereas Hailey Beiber’s glazed doughnut nails will continue to be popular.

Championing Nails

A hot, vivid shade of pink will capture the imagination of the masses this year. With Barbiecore fashion on a steady rise and Pantone declaring Viva Magenta as the colour of the year for 2023, this bright, energetic shade is all set to be in focus this year.

Hope you can pick the trends and share them with your readers 🙂 they are legit & here to stay!