Since its debut in April, Tira has established itself as a force to be reckoned with in the world of beauty. The brand boasts cutting-edge technology, tailored and unique experiences, and an extensive brand portfolio. As part of its continuous efforts to expand its footprint and enhance visibility, the omnichannel beauty retail platform has taken a remarkable stride by introducing its inaugural campaign, #ForEveryYou. This campaign is all about celebrating beauty as the ultimate form of self-expression and paying a heartfelt tribute to the myriad roles, emotions, and moods that define each unique individual. To put across this message, Tira roped in three influential women of the film industry—Kareena Kapoor Khan, Kiara Advani, and Suhana Khan—to add a touch of glamour and a dash of generational flair.
The “For Every You” campaign is set to make a splash across a multitude of media channels, ensuring its reach to a diverse audience. From television to outdoor, print to digital, and in-store activations to on-ground events, it will resonate with beauty enthusiasts of all ages and backgrounds.
Empowering Self-Expression
The “For Every You” campaign aims to empower individuals to explore and express their authentic selves, irrespective of where they are on their beauty journey. It boldly underscores how different mindsets, daily rituals, and preferences come together to shape an individual’s version of beauty. Kareena Kapoor Khan, Kiara Advani, and Suhana Khan represent the different and unique versions of beauty, each featured in a 30-second exclusive film. These films endeavour to accentuate how different mindsets define their version of beauty.
Tira’s Promise of Democratising Beauty
Isha Ambani, Director of Reliance Retail Ventures Limited, shared her enthusiasm for the campaign, highlighting Tira’s mission to break down barriers in the beauty and skincare categories and democratise beauty for consumers across all segments. With a carefully curated selection of both global and homegrown beauty brands, Tira offers an unparalleled experience that leaves beauty enthusiasts truly spoiled for choice.
Tira: Your Beauty Destination
Launched in April 2023, Tira, powered by technology and customised experiences, has quickly become India’s go-to omnichannel beauty retail platform. Its user-friendly website and app offer a seamless shopping experience, allowing customers to effortlessly browse products, access beauty content, tips, and tutorials, and benefit from best-in-class personalisation tools. Tira’s offline stores offer a range of curated services and the latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalised beauty routines, and tutorials for Tira’s signature looks.
In conclusion, “For Every You” is not just a campaign; it’s a celebration of individuality, a tribute to the diversity of beauty, and an invitation for everyone to embrace their unique beauty choices. The future of beauty retail looks more exciting and inclusive than ever with Tira’s commitment and unwavering dedication to innovation and growth.
