In response to consumers’ increasing conscientious choices, the prevalence of sustainable beauty brands is on the rise in India. Relying primarily on quality ingredients and embracing the concept of slow beauty, akin to slow fashion, these brands invest in products crafted through sustainable measures and consciously sourced, high-quality ingredients. Focusing on farm-fresh and gentle formulations, they not only leave a positive impact but also encourage consumers to prioritise overall well-being over mere beauty.
Here are six of our favourite sustainable Indian beauty brands that advocate sustainability. Take a look!
1. Himaira
Himaira, a locally developed skincare brand, harmonises the marvels of nature with tailor-made skincare solutions for the diverse Indian climate. Prioritising quality, research, and inclusivity, Himaira seamlessly integrates premium botanicals with state-of-the-art lab expertise, reshaping global beauty regimens. Acknowledging the individuality of effective skincare, Himaira conscientiously formulates its products. The Dry Body Oil, Sunscreen Mousse, Hydro Bomb Moisturiser, Vitamin C Face Mask, and BB Mousse stand out as some of their best-selling offerings.
2. RAS Luxury Oils
RAS, a cruelty-free and vegan skincare brand, has gained a global customer base with its farm-to-face approach. RAS blends nature’s secrets with aromatherapy, offering beauty that enhances well-being. Each product is meticulously crafted with potent ingredients that address specific skin concerns. Notable products include the 24K Gold Radiance Beauty Boosting Elixir, Anti-Pigmentation Serums, Deep Nourish Butter Balms, and the Infinity Anti-Ageing Elixir.
3. Asa Beauty
Asa offers women the empowerment to choose authentic products that amplify their natural beauty while upholding environmental preservation. The brand presents high-performance, clean formulations in artistically crafted, nature-inspired packaging. The brand encourages the expression of beauty as a means of self-expression and brings together a community that values purposeful luxury, conscious living, and Indian identity. Discover their diverse range of lip and cheek tints, celebrating a harmonious fusion of individuality and environmental consciousness.
4. Kiro Beauty
Kiro, renowned for its clean beauty essentials, has captivated minimalists with makeup that not only performs but is also beneficial for your skin. Infused with soothing, hydrating, and pampering ingredients, Kiro’s makeup provides skin protection. Utilising nourishing oils such as jojoba and argan, their products are 100% vegan and paraben-free. The brand’s impactful and enduring offerings include a recent collaboration with designer Payal Singhal, resulting in a stunning range of matte liquid lipsticks in exquisite nude shades.
5. Purearth
Purearth’s essence lies in responsibly sourcing and utilising homegrown ingredients within their zero-waste studio, where fair practices empower local women. Rooted in Ayurvedic wisdom, their formulas reflect ethical practices. Following Ayurvedic wisdom, their ethical formulas are hand-harvested from Himalayan glacier-fed areas and mineral-rich forest soil. Purearth’s commitment extends to foraging far and wide for the purest, nutrient-rich botanicals and flower essences. The brand also focuses on organic, vedic, and biodynamic farming, honouring seasonality and sacred harvesting ceremonies.
6. Secret Alchemist
Established by Sumi and Ankita Thadani, the mother-daughter duo, Secret Alchemist is dedicated to the therapeutic influence of aromatherapy. Recognised for their artisanal formulations designed for daily well-being and stress relief, Secret Alchemist utilises the advantages of essential oils. Ranging from relaxation oils to anxiety relievers and body massage blends, their powerful combinations are carefully formulated to support your overall health, offering a comprehensive and holistic approach to well-being.
