In honour of International Women’s Day, we are spotlighting brands within the beauty and wellness sector that actively champion women’s causes and contribute to their upliftment in diverse ways. These brands not only prioritise gender equality but also engage in initiatives aimed at promoting women’s well-being, education, and economic empowerment. By choosing to support these brands with your purchasing power, you not only invest in quality products but also in the advancement of women’s rights and opportunities, affirming your commitment to gender equality today and every day.
1. BIBA
BIBA, India’s leading fashion brand, has initiated its digital campaign titled “Strength Meets Style,” honouring women nationwide. This campaign, starring Indian cricketer Renuka Singh Thakur, seeks to dismantle stereotypes and present a new outlook that surpasses traditional clichés. Timed around International Women’s Day, the film draws from real-life encounters to present an authentic and relatable depiction of the societal pressures faced by women, juxtaposing them with Renuka Singh Thakur’s journey that challenges these constraints.
2. The Green Collective
The Green Collective is a home décor and lifestyle brand with a conscience. The brand uses cane/ rattan, water hyacinth, moonj grass, pine-needles, bamboo, and other earth-friendly materials to make beautiful, multi-functional, handcrafted products. One of the biggest USPs of the brand is its community of women artisans. The brand not only contributes to revive and preserve the dying art of caning but also to motivate and mobilise women from the cane artisan cluster to be directly involved in creating products for the brand in what has traditionally been a more male-dominated space.
3. Third March
Third March is committed to empowering and celebrating the contemporary woman through its exclusive line of sophisticated workwear. With a mission to redefine professional attire, the brand aims to infuse every garment with sophistication, confidence, and a timeless style, acknowledging attire as a reflection of inner strength and aspirations. Third March crafts designs that empower women, transcend trends, and embrace individuality with clean lines and tailored silhouettes, acknowledging attire as a reflection of inner strength and aspirations.
4. Purearth
Pure Earth, an Ayurvedic brand founded by Kavita Khosa, has gained worldwide adoration for its vegan, cruelty-free products. With a vast and meticulously curated lineup, our top picks include facial oils, massage tools, and lip paints. Additionally, the brand contributes to women’s employment in the Himalayan regions, sourcing key ingredients from there. What’s more? The brand generates employment for women in the regions around the Himalayan ranges, from where they also procure their key ingredients.
5. FeaBeauty
FAE Beauty, spearheaded by Karishma Kewalramani, is committed to dispelling antiquated notions and fostering inclusivity for brown skin. Standing for Free and Equal Beauty, FAE proudly focuses on catering to Indian skin. Embracing a philosophy of ‘democratic beauty’, the brand ensures representation of all skin types, colours, and individuals across its products and advertising campaigns. By featuring real people instead of solely models, refraining from photo manipulation, and eschewing artificial lighting techniques to uphold unrealistic beauty standards, FAE Beauty champions authenticity and diversity in the realm of beauty.
6. Sugar Cosmetics
SUGAR Cosmetics, India’s leading omnichannel beauty brand and a cult favourite amongst Gen Z and Millennial consumers, is supporting women with the launch of its Women’s Day campaign, #NotSoSmallBusiness. The campaign is an initiative to spotlight the independent journeys of women entrepreneurs who own small businesses.
