Paula’s Choice, the brand that changed the skin care industry, is now in India. GlobalSpa gets in an insightful conversation with the founder, Paula Begoun.
For Paula, the first introduction to India was from a Bollywood movie, where she was swept off her feet by Hrithik Roshan in Dhoom 2, and now she has actually landed to India with her beauty-filled products Paula’s Choice Skincare! USA-based Paula’s Choice of Skincare sparked a revolution over 25 years ago and has since become world renowned for their unique factual information and result driven products. Paula Begoun, brand’s founder and product formulator saw the need for effective products in the world, and this has been a dream come true of bringing her globally famous products to India.
“It was really because of Harshad, when I started having Indian women friends, it just became my dream to get the products here. The moment we met, I knew I have to get my products here and as we are an internet company, we launched the products in India when Amazon has established a strong internet portal. But the goal is to launch Paula’s Choice India website by 2021 with special articles for the Indian audience and also to marry the content, research and science.” says Paula while engaging in a conversation with GlobalSpa.
Q- How did it all started?
It feels so emotional for me to think even while telling this story. I had terrible eczema, trashy, and acne, since I was young. Despite of tremendous efforts and research on products, recommendations by dermatologists, pharmacy, either made my skin worse or it didn’t get better. That was hell. The search to find what will make my skin softer and smooth was passion. I was majoring in Science, having access to medical library, I was researching to find out what was true to skin. Solved my skin problems, wrote a book, called the ‘Cosmetics Cop’ by Oprah Winfrey on her show. And hence, everything escalated and made me start my own product line. I didn’t want people to go through what I went through, formulations and research, everything came along, and now I am doing it here.
Q- There has been many years for Paula’s Choice Skincare to remain and be successful in the market, what do you think is the actual reason for them to sustain for so long all these years?
I think because they don’t disappoint. The claims we make are straight up claims, and they meet the research. We have always been what is possible for the skin and what’s not. Our job is to repair and prevent skin damage and, in this process, I have found that it is unbelievable what all is possible for skin.
Q- Is there any product or skincare regime which is popular amongst people but it is wrong?
All natural, that is all wrong! All natural cannot take care of your skin. Vitamin B, Ceramides, Hyaluronic, cannot go all natural. Plant extracts are good source of antioxidants, it is the active antioxidants engraved in it that, when you lab engineer it, becomes stable, impotent and better in interrupting radical damage. Plant extracts aren’t very stable, so when you take the active antioxidant out of the plant, you have to lab engineer it. We marry the plant extract with the active antioxidant, that makes the skin healthier and helps in the prevention of damage from pollution and the sun. All naturals exist, some companies aren’t lying (or maybe they are), but science says that it isn’t enough. All-natural ingredients present in products are bad for skin, like Essential Oils- Lavender actually causes cell death, a lot plant extracts in the citrus family makes sun damage even more.
Paula says that the myths and lies have always been present in the market. It is Paula’s straightforward approach to debunking misleading information about skin care, and her commitment in sharing the facts about skincare products that are only backed by clinically proven scientific studies, has furthermore made it exciting to use Paula’s Choice Skincare Products in India. Maybe it was time India needed Paula. Her bestselling products are exclusively available on amazon.in.
To know more about what, when, how, and also, some never-known-before myths and secrets for your skin by Paula herself, grab on to the next edition of GlobalSpa Magazine. Subscribe now!
