A global travel survey conducted by Preferred Hotels & Resorts shows that in the midst of the COVID-19 pandemic, most consumers are looking forward to traveling again.
A global future travel survey conducted by Preferred Hotels & Resorts in the month of April showed a promising future for the travel industry. The survey was conducted with members of the brand’s loyalty program- ‘I-Prefer Hotel Rewards’ inviting them to share their aspirations and plans for future travel when restrictions are lifted or eased. Nearly 4,000 I Prefer members from around the world opted to participate, and the results reveal an incredibly positive attitude towards travel for the second half of 2020.
Here is what people are saying about their next trip-
-More than 50% of respondents* say they’ll book a trip in 2020, and most will do so as soon as travel restrictions are lifted. They want to travel.
-75% of respondents plan to travel with family, having spent so much time apart. They are ready to reunite with loved ones.
-More than 50% of respondents intend to travel regionally or domestically. They are eager to explore their own backyards.
-Despite a strong desire to stay regional, over 40% of respondents still want to travel to another continent. They want to see the world.
-More than 80% of respondents will travel by air. They are ready to fly.
What do these responses ultimately mean? They believe in travel!
Travelers will be looking for meaningful experiences, and will appreciate the freedom. Connecting back to nature, rise of private tours and much more such options will see a rise in booking.
Debuted in 2013, I Prefer is the world’s largest guest loyalty program for travelers who seek the unique perspective of the independent hotel experience. More than 700 hotels and resorts around the world offer I Prefer benefits, and the program currently has 3.5 million member enrolled. #BelieveInTravel #ThePreferredLife
* Respondents: Survey administered by Preferred Hotels & Resorts to 3,695 I Prefer Hotel Rewards Members from April 6-13, 2020 with responses by region: United States 56%; Europe 14%; Canada 11%; Asia Pacific 9%; all other regions 10%.
