It is time to make responsible fashion choices that help save water, increase forest cover, and reduce greenhouse gas emissions. In a world where fast fashion overburdens the environment, wearing sustainable yet fashionable garments by Livaeco is the way to go!
Did you know that it takes 2700 litres of water to make one cotton t-shirt and 200 years for synthetic clothing to decompose? This is the reality of the fashion products that we have been consuming mindlessly for so many years. The pandemic has caused a collective global shift to a more conscious pattern of lifestyle consumption that respects the integrity of our planet. We are becoming aware of the immediate need to return to a more ‘sustainable’ way of living life.
With so many brands making the promise of sustainability, it has become essential to demonstrate transparency and traceability in the manufacturing process. Livaeco by Birla Cellulose™ presents the perfect solution for the modern consumer, who is conscious about fashion as well as the environment. Livaeco is an ethically-derived natural fibre that is sourced from FSC-certified sustainable forests, allowing each and every garment to be traced to its origin. Their garments not only help you to be friendly to the environment but also keep you fashionable with a unique combination of fluidity and luxurious softness.
“Sustainability is no longer an abstract concept” says Nelson Jaffery, Head of Design, Birla Cellulose™, “Branded and certified speciality cellulosic fibres like LivaEco are on the rise, enabling businesses to quantify carbon reduction against strategic goals and providing marketable certitude for eco-conscious end-use customers. LivaEco with its attractive appeal, relative affordability and sustainable sources, is marketable with eco-benefits and offers consumers a unique opportunity to buy sustainable fashion. Livaeco by Birla Cellulose™ is ethically derived from FSC® certified natural, renewable resources which makes the garments recyclable and more biodegradable, adding sustainable credentials.”
The manufacturing of Livaeco garments uses a closed-loop and carbon-netural process. Extensive R&D has allowed the brand to introduce a series of innovations and stringent eco-friendly practices in the manufacturing procedure, which has enabled the final outcome to be more environmentally friendly, without compromising on style and comfort. The manufacturing process utilises 90% less water compared to other natural fibres. Once discarded, Livaeco garments decompose within four to six weeks.
Taking the philosophy of conscious fashion a step further, Birla Cellulose™ has also created a circular textile called Liva Reviva, backed by their commitment to transparency, technology, and traceability through the blockchain. It is a fibre that is consciously fashionable, of which 80% is wood pulp and 20% is pre-consumer fabric waste, laying emphasis on responsible manufacturing and circularity in fashion.
At the Livaeco GlobalSpa Fit & Fab Show 2021, ace designer Gabriella Demetriades presented a stunning showcase of high-fashion garments made using the Livaeco fabric, highlighting the fact that conscious fashion can also be impeccably stylish – while being kind to the environment. The models walked the ramp in flowing garments that evoked the beauty of nature and perfectly represented the sustainable ethos of Livaeco.
In the age of excess, it is important to practice mindful consumption by choosing fabrics that create high-quality stylish apparel, while respecting the environment. Fashion and nature truly unite with Livaeco. Don’t forget to spot the Livaeco green tag on your next shopping spree at major retail stores – to make sure that you are not just on trend, but also consciously fashionable!
