GlobalSpa
11-Nov-2022
Global Indian icon Deepika Padukone today launches her self-care brand, 82°E. Pronounced Eighty-Two East, the brand name is inspired by the meridian that runs longitudinally through India and defines the standard time of the country.
82°E reflects Deepika Padukone’s journey and experience as a modern woman who is rooted in India but global in her outlook. A pioneering advocate of mental, physical and emotional well-being, her brand will offer premium, high-performance products that make the practice of self-care a simple, effective, and enjoyable part of everyday life.
Pronounced Eighty-Two East, the brand will launch with skincare as its inaugural category this month. 82°E’s skincare products are formulated by in-house experts, and each product combines an Indian ingredient with a scientific compound into a powerful formula. 82°E products have been thoughtfully designed to make skincare a delightful ritual. 82°E will launch with a set of skincare products that support the fundamentals of skin health, with ambitions to expand into other categories that support a modern, holistic approach to self-care.
82°E takes pride in being India’s first celebrity-owned self-care brand that is backed by global institutional venture capitalists. On the occasion of launching her very own self-care brand, Deepika Padukone, Co-founder, 82°E, says “Wherever I am in the world, practising simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centred. With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices. The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin.”
Ashwagandha Bounce moisturiser is a rich yet lightweight moisturiser that is enriched with ashwagandha to restore skin elasticity and sodium hyaluronate for long-lasting hydration. Patchouli Glow sunscreen SPF 40 broad spectrum PA+++ provides protection from the harmful radiation of the sun in addition to protecting skin’s barrier by combining Patchouli leaf extract with ceramides. These products have been thoughtfully designed to simplify skincare and address the fundamentals of good skin health: hydration and protection. Both products have undergone stringent safety tests and clinical trials. These products are vegan, cruelty free.
The launch of 82°E also marks Padukone’s foray into full-fledged entrepreneurship, expanding her mission to leave behind a distinguished legacy and to inspire people to live authentic lives beyond her professional endeavours as an actor, producer, and mental health advocate.
82°E has ambitions to expand into other categories that support a holistic approach to self-care.
