As we say our fond farewells to the skincare trends that ruled 2023 (food-inspired beauty, clean girl aesthetics, and soft glam looks), it’s time to fasten our seatbelts for the radiant revelations awaiting us in 2024. In the last few years, the concept of skincare has evolved quite a bit, and the future looks brighter and better with the infusion of cutting-edge technology, the rise of skininfication, and the advent of personalised skin treatments entering the beauty space. If you can’t wait to jump on the beauty trends of the new year, we have curated a list of six skincare trends set to make waves in 2024.
Scalp Care is the New Skincare
Think of your scalp as an extension of your facial skin, and it deserves some extra love and TLC too. Brands are anticipating the incorporation of chemical exfoliation, known for its effectiveness in eliminating product residue, clearing pores, and averting scalp acne. Ingredients such as salicylic acid are expected to find their place in hair care, particularly in pre-shampoo treatments. Additionally, keep an eye out for the increasing popularity of post-wash scalp maintenance serums.
A Personalised Experience with Artificial Intelligence
In 2024, the beauty industry is set to undergo a significant revolution as artificial intelligence (AI) becomes increasingly prominent, elevating both efficiency and effectiveness. The integration of AI will be evident in various aspects, encompassing skin analysis algorithms, customised skincare routines, and personalised beauty products. This continued integration of AI is poised to empower customers by providing tailored solutions for skincare, hair care, nail care, and colour cosmetics.
Proteins and Peptides
The beauty scene of 2023 was heavily influenced by Hailey Bieber, who played a key role in popularising trends like strawberry girl makeup, the latte makeup craze, and the ‘clean girl’ aesthetic. If you’ve been paying close attention to Bieber’s beauty moves, her use of peptides in her skincare line, Rhode, is on the rise. These protein powerhouses, known for stimulating collagen production, are becoming a focal point in skincare formulations. As we move into 2024, we anticipate a notable increase in products infused with peptides, addressing a range of skincare needs, from anti-aging serums to hydrating creams.
Lip Serums
Lip care and cosmetics are at the forefront of the revolution happening in the beauty space. From nourishing oils like argan and jojoba to hydrating elements like hyaluronic acid, lip serums are becoming a comprehensive solution for maintaining healthy and vibrant lips. Beyond addressing dryness and fine lines, beauty brands are also aiming to introduce lip serums rich with antioxidants and vitamins that contribute to the overall well-being of your lips.
Spotlight on Body Care
In 2024, dermatologists are emphasising the need to extend skincare awareness beyond facial care. The upcoming year is poised to showcase a newfound appreciation for body care, where fragrances and textures will play a pivotal role. Prepare to see the expansion of your skincare regimen beyond the face, with ingredients such as salicylic and glycolic acids, along with retinols, making their way into sprays, lotions, and body washes. Products will be available to combat body pigmentation, while lotions infused with retinol aim to reduce the appearance of stretch marks.
Wellness Trends = Beauty Trends
Consumers are increasingly drawn to a diverse array of holistic wellness products, and 2024 will focus on addressing both internal and external well-being. The surge in conscious consumerism is evident in the beauty industry, where wellness-focused ingredients are being incorporated into products such as overnight masks and balms. These formulations aim not only to strengthen the skin barrier but also to address skin sensitivity comprehensively. A notable trend is the incorporation of layering oils and serums into nighttime stress-relieving routines for both the skin and body, signalling a holistic approach to personal care and well-being.
