Sonia Sahni, the founder of Ethiko, a luxurious skincare brand with ingredients, free of all nasty chemicals, cruelty-free, and packaged without plastics, answers the most common questions when it comes to why and how to use serums.
What is a serum?
Serums are light water or oil-based lotions that contain a potent or concentrated mixture of active nutrients, vitamins, and antioxidants that penetrate deeply into the skin.
Why should you use a serum?
Serums repair the structure of the skin, thus making it soft and supple. They add radiance to dull skin and help in the regeneration of skin cells, thereby, delaying signs of ageing. They are the ideal skin food and help combat difficult skin conditions like acne and dark age spots.
For what skin type does the serum suit best?
Serums work for all skin types but it is important to choose the right serum based on your skin concern.
How should we use a serum?
A serum should always be used on clean skin. The double cleansing method is the best to clean your skin. This is ideally done as follows:
1.) Remove makeup using a makeup remover, preferably an organic oil-based makeup remover.
2.) Wash your face with a pH balanced foaming cleanser. Dab your face gently. Apply a good toner to adjust the pH balance of the skin.
3.) Apply 2-4 drops of serum on your face. Certain water-based serums are applied directly on the face whereas other oil-based serums are best applied by warming them gently on your palm.
Do remember to read the directions before applying. Also, even natural and organic products can cause allergies. Do remember to do a patch test and discontinue if irritation occurs.
How should we use a serum?
We recommend that you use night serums before you go to bed so that they can work on your skin, uninterrupted, free of environmental conditions and chemicals that are added in makeup and other skincare products.
At Ethiko, we aim to address the following skin concerns by way of our 100% organic, preservative-free serums. A few drops of Ethiko at night will ensure that you look and feel your best all through the day!
