There’s no denying that Hailey Bieber’s beauty game is strong AF. This year, she’s served up trends hotter than the temperature. Think glazed doughnut nails, latte makeup, and sleek low buns. And currently en vogue is the ‘strawberry girl summer’. The model and founder of Rhode Skin has once again created a growing trend on social media, with the hashtag #strawberrygirl racking up more than 13.8 million views on TikTok.
Taking to her Instagram grid, Hailey captioned her carousel post as ‘strawberry girl summer’, offering up multiple pink-hued makeup looks and a Rhode-branded strawberry sticker selfie. A little birdie told us that her beauty line, Rhode, might be cooking up something exciting, possibly a potential Rhode blush drop. As we wait for the official news, let’s break down the strawberry-girl make-up trend, and how you can achieve the look at home.
Breaking Down the Strawberry Make-Up Trend
The strawberry girl make-up trend is characterised by rosy cheeks and a dewy complexion reminiscent of a ripe strawberry. It involves using a natural base with pink and red tones to create a naturally flushed appearance. The essentials of this look are typically a minimal coverage foundation or concealer, natural lashes and brows, a juicy red lip, a highlighter, and the star of the show—a bright pink-to-red blush, and a brow pencil or freckle pen to create freckles (if you don’t have them), because strawberries have seeds, right? A look that practically screams that you’re living your best life under the sun, even if it’s just your regular 9 to 5!
How to Ace the Strawberry-Girl Make-up Look
Step one is all about skin prep. Moisturise, moisturise, moisturise—like you’re giving your skin a tall drink of water. Then, prime it up for a dewy and smooth base. We recommend Smashbox The Original Photo Finish Smooth & Blur Foundation Primer, because your canvas deserves a masterpiece frame (buy it here). In her TikTok makeup tutorial, Bieber dabs a teensy amount of concealer in her under-eye area, her cheekbones, between her brows, and a dot on her chin and contours her nose and the corners of her lip. Our current favourite pick for the base is the PAC Take Cover Concealer (buy it here).
Remember, when applying your base, it’s important to pick the correct shade according to your skin tone and blend everything properly to get a skin-like finish.
Pro tip: use a damp beauty sponge to ensure your base is even.
Moving on to the pièce de résistance—the strawberry moment! The essential product to tie the strawberry girl look is the shimmering pink blush. Apply it generously to the apples of your cheeks, and lightly dust it over the tip of your nose to create a strawberry-coloured pink flush. After creating a gorgeous deep pink colour with the two cream blushes, Biber dropped the slightest hint that Rhode might be expanding to the make-up category. “Can’t say where the cream blushes are from,” she says in her TikTok video.
For the best pink tone, we’ve got our eyes on the Kay Beauty Creme Blush (buy it here) and the Benefit Cosmetics Playtint Cheek & Lip Stain (buy it here).
To finish the look, accentuate your eyes with a few swipes of mascara and add a few small freckles on your cheeks using a brow pencil or a freckle pen. Last, you’ll want to define your lips. For a plump appearance, use a natural pink-toned lip liner and a pink-toned lip oil, providing your lips with a juicy and luscious finish, resembling ripe strawberries. Et voila, you are ready to take on the summer, with a fresh new look.
