ENVIRONMANLY is the next generation of men’s beauty. Its focus is on more than just the efficacy and sustainability aspect of the product. Rahul Badesra CEO & Co-Founder of Environmanly Lifestyle Private Limited shares how one can drastically reduce the number of products and apply only those which are important for keeping men’s skin fresh and healthy, along with custom formulations. Take a look.

Imagine a regular morning, you wake up fresh after a good sleep and a clear mind – head to the washroom and the first thing you see is a clutter of products piled up on top of each other barely finding any space on the racks and the cabinets – you manage to find and pick up a face wash somehow and by chance glance at the ingredients and you find out the chemicals in their ingredient list and the same day that face wash got over – you squeeze the last bit and then discard the packaging into a dustbin.

Do you realize the impact of all the three actions mentioned above? – a clutter that you see every morning and begin your day with leads to the state of your mind across the day, the chemical ingredients you use on your skin, hair and /or beard will definitely cause harm and the packaging you discarded is going to land up in the dump yard / maybe block sewage or in the ocean and cause harm to the marine life eventually – but it’s surely not going to recycle itself.

These are the main problems we identified at environmanly and went to address these with a clear objective to reduce the number of products in our daily life to simplify personal care and form easy routines for skincare / hair care / beard care / intimate care. With the help of a cosmetic scientist we researched and developed custom formulations that use plant based active ingredients, vegan, 100% toxin free, cruelty free, dermatological tested and approved. These formulations help you do more with less – reduce the number of products drastically for example –

● Moisturizing face and body wash

This product helps cleanse, nourish and moisturize your skin (both body and face) and is also ideal for intimate area .

● Wash and conditioner for hair and beard

This product helps wash, condition, nourish your hair, adds strength and volume, allows frizz control, helps reduce hair loss for your hair and or beard.

● Multi utility balm

This product can be used for literally anything – it’s the ultimate balm for men – chapped lips, dry skin, add shine and nourishment to hair / beard, hydrate and moisturize tattoos and more.

● Face and body cream

This is the ultimate day cream for men that has SPF 20 to protect you from the UV rays, provides you with intense hydration, has anti-pollution and anti-pigmentation properties.

● Hair and beard serum

Aesthetically and DNA wise improved version of beard and hair oils, Brand’s hair and beard serum is ideal for nourishing and strengthening hair while moisturizing the skin / scalp surface below your beard and hair. It is the perfect pre-styling product and anti-frizz too.

● Intimate serum

Provides relief from the tacky powders and cancerous deodorants, Brand’s intimate serum keeps your intimate area and underarms fresh for up to 12 hours, has anti-itch, anti-odor, skin brightening properties and is soothing and calming for your skin.

These six products are all you need for your daily personal care needs and the brand has literally reduced over 20-25 products with the help of science and innovation to reduce the clutter from your life and to ensure that all their products are clean the brand have worked extensively on making their packaging sustainable for the planet.

The tubes are made from post-consumer-recycled material and are up cycled at first stage itself and offer 25% discount on new purchase to customers who return 4 or emptier environmanly tubes to the brand. For their secondary packaging they have used kraft paper tapes, shredded paper and corrugated boxes to remove plastic completely.

With these solutions they have been able to make men’s life clutter-free, simplified personal care and providing clean beauty including sustainable packaging without burdening the planet.