The advent of artificial intelligence (AI) and machine learning (ML) has redefined the way we look at cosmetics for good. Mass-produced beauty products are no longer an option today, thanks to digitization and AI. Mr. Chaitanya Nallan, CEO & Chief Architect at Skinkraft Laboratories tells how has artificial intelligence changed the face of the beauty industry.
From personalizing skincare, letting brands assess online shopping trends, to offering the next level retail experience to customers with virtual try-on products, AI has proved to be a boon for the beauty industry.
Today’s beauty brands gauge their customers’ skin or hair concerns online using data points through AI/ ML, provide them feedback and customize the products to suit each person’s individual skin/hair goals.
More Customized. More Effective
These customized personalised beauty products are more relevant and effective on your skin/hair than any generic product. They work on addressing your specific concerns, which means they are formulated with ingredients that can target your beauty goals – both current as well as make suggestive regimen changes based on how your skin changes with age.
Next Level Personalization
The customized/ personalised brands further enhance the personalization elements by allowing the customers to not just select a customized product but also personalise the color and fragrance and the packaging too!
Here are some beauty brands that have changed the beauty landscape with their customized offerings and are revolutionizing the industry as we knew it.
Curology
https://www.instagram.com/p/CDrYe41Hxro/?utm_source=ig_web_copy_link
Curology, an American brand uses AI to analyze your skin concerns. Based on the analysis, it recommends customized products that helps address your skin issues. All this is done with the help of an online quiz and AI algorithm.
www.curology.com
Sephora
https://www.instagram.com/p/CDraMZQFH19/?utm_source=ig_web_copy_link
French make-up brand Sephora uses AI to help you find the perfect foundation and lip shades for your skin tone. They do this using the ColorIQ app that can figure out your exact skin shade!
www.sephora.com
SkinKraft
SkinKraft is the first Indian customized beauty brand (approved by a dermatologist) that uses AI to its full potential by allowing customers to choose which skin/hair concern they want to address first. All you need to do is take their unique online customer profiling questionnaire, which consists of questions related to your skincare/haircare habits, lifestyle, type and texture of your skin/hair, the severity of the concerns, and more.
You are then presented with an analysis wheel that explains and recommends a full-fledged regimen to suit your needs. They also have a follow-up system, where they check with customers on how the recommended regimen is working on their skin/hair concerns and suggest changes in the regimen accordingly.
www.skinkraft.com
Yours
https://www.instagram.com/p/CDs5Ok9h-CU/?utm_source=ig_web_copy_link
Yours, the Switzerland-based brand, uses machine learning to provide personalized skincare products to their customers. This brand takes into account their customers’ sleeping patterns, lifestyle and other such factors that contribute to their skin health.
www.lovefromyours.com/
ModiFace
ModiFace is the company that uses a virtual chat box to allow users to try on over 20,000 beauty products just by clicking their selfies and uploading them! This allows them to try on products virtually, without having to travel to a store.
www.modiface.com
Now, everything from customized beauty to personalized learning of your child is just a click away and created to suit your unique choices. So, check out what these AI-driven brands have to offer today, and change your beauty game forever!
