Laneige, one of the most popular Korean beauty brands in the world, has introduced Sara Tendulkar as its Brand Ambassador in India. Known for her authenticity, charm and influential presence on social media, Sara has embarked on this new venture with Laneige to support the brand’s mission in the country. Sara gracefully represents the brand’s values of natural and sustainable beauty, while bringing to life the brand belief that everyone should shine with a unique inner and outer glow that is as distinct as their individuality. Along with the announcement of a new Brand Ambassador, Laneige unveiled its Bouncy and Firm Sleeping Mask.
We got in a conversation with Sara to know about her skincare routine, her definition of beauty, and a hint of what’s coming next for her:
What does beauty mean to you?
Beauty is very subjective to me. It is in the eye of the beholder, but it’s definitely more than just physical appearance. When someone is confident and kind, I think their beauty just shines through.
A few handy tips for skincare?
Skincare may seem tricky at first since there are so many brands in the market. I personally think assessing your skin’s needs is extremely important, and having a routine that works around your skin goals is key. I believe one can only master their skincare by consistently following a routine for a couple of months before deciding whether the products work for them or not.
Have you ever had a skincare “aha” moment that completely changed your routine?
It was when I started using over-the-counter, topically applied resurfacing acids for my acne that I witnessed the transformative effects on my skin. This discovery changed my approach to skincare, shifting my focus from cure to prevention when it comes to dealing with acne.
A skincare ritual you swear by?
I truly believe a healthy gut reflects on one’s skin. Personally, I try to avoid dairy and sugar as much as I can, as I’ve noticed they affect my skin. I also swear by drinking a lot of water to ensure that my skin is hydrated from the inside out.
Must haves in your skincare kit?
A cleanser, toner, serum, moisturiser, sunscreen and of course, a lip balm. I have recently discovered Laneige’s Lip Sleeping Mask and have incorporated it into my night-time routine as well.
Your favourite Laneige product and why?
I’m a huge fan of the Lip Sleeping Mask, particularly the vanilla flavour. I also love Laneige’s Bouncy and Firm Sleeping Mask as it leaves my skin feeling plump and radiant every morning.
What is next for Sara?
I have a lot of ongoing projects through the Sachin Tendulkar Foundation and I am also working on a passion project of my own that will reveal itself in the future!
