GlobalSpa
13-Oct-2025
This brand is here to prove clean eating can, in fact, be deliciously clever.
In a world that’s constantly chasing balance between indulgence and intention, taste and health, CleanCrunch stands out as India’s bold new voice in clean snacking. Founded by Ragini Dhawan, the brand redefines what “guilt-free” really means: not compromise, but cleverly crafted food that’s as nourishing as it is exciting.
A Modern Snacking Revolution
CleanCrunch was born from a simple but powerful idea: that healthy eating shouldn’t be boring, restrictive, or tasteless. Each product, from their iconic Truffle Makhana (the world’s first made with real Italian truffle) to sprouted millet pancakes, monk fruit nut butters, and superfood trail mixes, embodies this philosophy. The brand’s product line celebrates ancient Indian grains and ingredients like millets, moringa, and makhana but with a contemporary twist that appeals to the modern, health-conscious consumer. “We’ve spent years researching ingredients that are truly clean — no preservatives, no palm oil, no shortcuts — and pairing them with globally inspired flavours that excite the palate,” says Dhawan.
From Conscious Kitchens to Curated Spaces
Before launching CleanCrunch, Ragini Dhawan spent years studying and working abroad, where the idea for the brand first took root. “I’d often stand in front of vending machines at university, wondering why healthy options always felt like punishment,” she recalls. “That’s when I realised— India has such a rich food heritage; why not make clean snacking both fun and functional?”
Her journey wasn’t linear — two years of R&D went into perfecting the recipes, sourcing honest ingredients, and designing a brand that was as authentic as it was aspirational. From small-batch production units in Odisha to nationwide distribution and now luxury hospitality collaborations, CleanCrunch’s rise has been driven by equal parts creativity and conviction. With its growing presence in India’s luxury wellness landscape, CleanCrunch is now finding its way into curated spaces like boutique hotels, wellness retreats and artisanal cafés that value provenance and purity.
Purpose at the Core
Beyond flavour, CleanCrunch carries a deeper mission — to make clean eating accessible and exciting for all and to champion Indian superfoods on the global wellness map. The brand is also exploring nutrition solutions for malnourished children through functional snack bars designed to deliver essential nutrients in a fun, tasty form. “Our goal is to be a brand that nourishes without preaching,” says Dhawan. “We want to make people fall in love with the idea of eating better — not out of guilt, but out of joy.”
CleanCrunch at the GlobalSpa PICKLEFEST
Between serves, volleys, and all that on-court hustle, CleanCrunch made sure no one went hungry — or guilty. Their Truffle Makhana and superfood trail mixes were the real MVPs, keeping players fuelled and snack tables buzzing. And because no CleanCrunch experience is complete without a dash of fun, the brand hosted an interactive game that had guests laughing, competing, and of course, snacking their way to small wins. Because who says clean eating can’t come with a side of play? At PICKLEFEST, CleanCrunch proved that you don’t have to choose between crunch, conscience, and a good time.
The CleanCrunch Way Forward
Today, CleanCrunch isn’t just a snack brand — it’s a movement that celebrates mindful indulgence. Whether it’s their limited-edition festive hampers, chef collaborations like the recent Clean Eating Workshop with Chef Anahita Dhondy, or partnerships with wellness cafés and resorts, the brand is shaping a new culinary culture where health and pleasure coexist beautifully.
CleanCrunch’s curated collection of healthy, flavour-forward snacks is available for retail and in-room dining at India’s leading hotels. Discover more at www.cleancrunch.co.
