By Muskan Singh
23-Aug-2024
The athleisure trend, which blurs the lines between fitness and regular clothing, has swept the fashion industry in recent years. Homegrown brands are making waves, hinged on the principles of high-performing fabrics, painstakingly designed activewear, and consistent sizing, which are indeed a paradigm shift in the sphere of athleisure activewear.
1. Kica Active
Aneesha Labroo founded Kica Active, a company well-known for its versatile sportswear that is appropriate for both the gym and the streets. The brand’s distinct characteristics are providing ideal flexibility and creating clothes that are both stylish and cosy enough to wear every day. Kica's activewear is designed for modern women who are assiduous and industrious.
2. HRX
One of the most well-known brands in Indian sportswear is HRX, which is co-owned by Hrithik Roshan. The brand creates a distinctive fusion of fashion and performance by fusing the glitz of Bollywood with the functionality of sportswear. With a large selection of items ranging from gym wear to casual athleisure, HRX is a popular choice among both fitness enthusiasts and style-conscious people.
3. SEEQ
SEEQ is a well-known brand in the Indian activewear industry, founded by Sanjana Masand. The brand works sedulously to create women's high-performance sportswear with an emphasis on quality, precision, and cutting-edge technology. Every movement is strengthened by SEEQ's products, which are thoroughly made to fit perfectly. Because of the brand's dedication to employing fine materials and technologies, its activewear is popular among fitness enthusiasts because it blends fashion with comfort.
4. Athlos
Pravin Dhake founded Athlos, a brand renowned for its environmentally conscious athletic wear. Athlos is yet another notable brand in the Indian activewear industry. Athlos is reckoned for its environmentally friendly methods and blend of style and sustainability. The company makes functional and ecologically friendly sportswear from organic and recycled materials. For people who wish to maintain their fitness level while being cognisant of their environmental impact simultaneously, Athlos is a go-to option.
5. Blissclub
Minu Margeret launched the brand Blissclub, which specialises in making cosy and comfortable sportswear. Their gear is made to facilitate a variety of activities, including intense workouts and yoga. Blissclub stands out for its dedication to inclusivity and wide range of sizes that accommodate various body types. Their breathable, soft fabrics are well-known for enhancing the workout experience in their activewear.
6. Silvertraq
Silvertraq is a brand known for producing stylish athletic wear with exceptional performance. The brand, which was founded by Vipul, Bhoomin, and Dhriti Badani, creates collections for athletes and fitness enthusiasts who need strong, moisture-wicking clothing. For those who want to shatter ceilings, push boundaries, and look good doing it, Silvertraq is a popular option owing to its sleek and contemporary designs.
7. Pace Active
Pace Active, founded by Aastha Rattha, is a great choice for people seeking premium sportswear at a reasonable cost. The brand provides a selection of adaptable sportswear that doesn't sacrifice performance for a range of exercises, including strength training and running.
8. Ochreathletica
Founded by Aditi Kakkar and Radhika Shanker, Ochreathletica is distinguished by its stylish take on athletic wear. Their collections cater to individuals who want to make a statement while working out and feature bold prints and vibrant colours. Ochreathletica's products are highly sought after by the fashionable fitness community because of their fashionable and pragmatic designs.
9. Spiritanimal.in
Kriteesha Jain and Danish founder Spiritanimal to make activewear for all body types. Their products are made with inclusivity in mind, providing a large range of sizes to accommodate various body shapes. Activewear from Spiritanimal.in is renowned for being comfortable and long-lasting, which makes it a fantastic option for ladies who wish to feel strong and supported while working out.
10. Cava Athleisure
Cava Athleisure, which was founded by Ria and Shreya Mittal, is the epitome of style in motion. The brand's products are well-liked by ladies who wish to look fashionable but still be active because they provide the ideal balance of style and functionality. The elegant, stylish, and cosy designs of Cava Athleisure's collections are ideal for individuals who value finer things in life and are always on the go.
Cover Credits: Kica Active
