In association with wellness partner The Westin Mumbai Garden City, FitZup has announced the launch of India’s first fitness league – Alpha Fit Games.

FitZup Founder Sunny Arora along with Neeraj Mishra announced the launch of their new venture at The Westin Mumbai Garden City on February 4th 2020. This grand collaboration with FitZup witnessed an attendance of celebrities, influencers, and fitness enthusiasts from the entertainment, hospitality, fitness, as well as business fraternities.

Inspired by International Athletic Formats, the League included 6 teams of pro athletes that battled for Alpha Fit Games championship. Designed with various obstacles and fitness challenges, the objective of the games was to inspire and educate the country’s millennia to pursue fitness as a lifestyle and make them aware that fitness is much more than bodybuilding.

The Alpha Fit Games is also the first sports and social inclusion event in the city – various athletes demonstrating their skills and expertise.

Sunny Arora, the Founder of FitZup, shares, “We at FitZup, strive in impacting individual lives by inspiring them through the mode of a healthy and fit lifestyle. Alpha Fit Games is a platform where the Fitness Celebrities, Athletes and Influencers, along with the Indian audience will get inspired and inculcate a healthy lifestyle. Today, our government is determined towards Fitness through our Prime Minister’s pet project ‘Fit India Movement’ due to which the awareness around Fitness is growing in the country. A project like this would definitely impetus the noble initiative.”

Inclining with the brand’s wellness ethos, The Westin Mumbai Garden City is the ultimate wellness destination in the city of Mumbai. Conceptualized around the Six Pillars of Wellness – Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well, The Westin Mumbai Garden City offers the perfect holistic wellness experience for guests to indulge in.

Speaking on the occasion, Mr. Sharad Datta, General Manager, The Westin Mumbai Garden City stated, “It is our utmost pleasure to collaborate with FitZup. The concept of the event fits perfectly with the Westin brand and what we stand for. The launch of ‘Alpha Fit Games’ was indeed a resounding success that brought many arms of Indian sports together. We hope the success of the event paves a way for the people of the country towards fitness and a healthier lifestyle.”

Aiming towards building a brighter future for India’s fitness industry and enable their consumers to lead healthier lives, Alpha Fit Games by FitZup hopes to resound well with not just fitness and wellness aficionados but the people as well.