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7. Mapping a profound journey: Oriflame celebrates 25 years of beauty and wellness in India!

Over two decades ago, a unique brand entered India with a promise to change the way we perceive beauty and uplift millions of lives. This unwavering promise was made by Oriflame, the leading direct selling beauty brand from Sweden which has, over the past 25 years, made an indelible mark and grown deep roots in India.

Today, Oriflame has touched millions of lives, fulfilled just as many dreams, and introduced products that make you look and feel beautiful. And now, it is time to celebrate this incredible journey! As Oriflame marked its Silver Jubilee on December 14th, 2020, GlobalSpa gets in a conversation with Mr. Frederic Widell, VP, and Head of South Asia and MD Oriflame India, on the long and successful journey in India.

First of all, congratulations on Oriflame completing 25 years! What according to you were the major milestones Oriflame has achieved in the entire journey?

25 years ago, Oriflame entered India with a mission to fulfil people’s dreams and emerge as the largest direct-selling beauty brand in the world. This journey has been replete with distinct milestones and I am proud to see the brand grow from strength to strength. While every day is a new success story for Oriflame, some of our greatest milestones is empowering individuals and communities with our unique entrepreneurship opportunities. We have also been able to leverage research and innovation to deliver high-quality products that are safe and effective. Moreover, Oriflame has achieved the highest levels of sustainability by sourcing ingredients directly from nature with eco-ethical screening to ensure their safety and efficacy. Oriflame is focused on three sustainable verticals namely water conservation, climate, and forest. Conserving water, using renewable sources of energy, planting trees, and reducing greenhouse impact have been a crucial part of our operations. I am happy to note that Oriflame uses 100% natural-origin exfoliants like almond shells in their scrub products that do not pollute the oceans. Finally, our association with Deepalaya since 2006, which has allowed us to sponsor the education of over 7000 girls till now brings us immense joy.

What is your way forward to completing many more years of achievement in Oriflame?

Having understood the Indian market in these 25 years, we are seeing a growing inclination towards health and wellness products. We will build on this category to continue catering to our audience base in India. Our focus will be on overall health and well-being, immunity-boosting, and of course, beauty products that make people look and feel good. We will also continue to offer entrepreneurship opportunities, helping them fulfil their dreams, work at their own convenience from the safety of their homes, be paid as much as they can work, and be responsible for their own growth.

What according to you is the Indian beauty market lacking in and how can Oriflame help in that?

Oriflame offers products that are inspired by nature and powered by science. Developing safe products has been the overarching goal for Oriflame since its inception. To that end, the brand bans over 1,300 ingredients that are harmful to humans and the environment. Beauty by Sweden is about making the world a better place – and this is exactly what we are doing in India too. Moreover, we are also providing unparalleled opportunities for Indians who dream to be more than they already are. India is home to countless individuals who are brimming with entrepreneurial potential. All these people need is an opportunity to change their lives. At Oriflame, we make it our responsibility to reach these people and provide them all the tools they need to become successful entrepreneurs. Along with this, we will make sure our brand partners continue to look good, earn money, and have fun!

Redefining beauty in India

Oriflame has sparked a beautiful change by bringing forth its unique view on beauty. Exceptionally Swedish in its DNA, Oriflame believes in holistic beauty. In essence, Oriflame believes beauty is not just how you look, but also how you feel, live, and act. It believes in putting you in control of your life, but with love and a sense of responsibility towards the community and the planet.

Inspired by Nature, Powered by Science

Oriflame not only cares deeply about nature but is also keenly focused on progressive science. Its passion for innovation shines through each of its products. Using the most effective ingredients in nature, Oriflame’s industry-leading scientists go the extra mile to craft expert formulations. With people as its most important asset and its diverse pool of over 100 scientists, they are the very backbones of the brand. Experienced in a cross-section of disciplines like biotechnology, chemistry, skin biology, toxicology, nutraceuticals, and more, these brilliant scientists create patented cosmetic technologies and innovations by carrying out and leveraging global research.

Products That Make The Planet Smile

Oriflame never uses ingredients from endangered sources. The products also conform to strict European standards and are 100% free from GMOs. Oriflame uses 100% natural-origin exfoliants like almond shells in their scrub products that do not pollute the oceans. Through its sustainability practices, it is focused on three verticals – water, climate, and forest. Its manufacturing units recycle and reuse water, while rainwater harvesting is practiced diligently. All offices and production sites use recycled energy and are partly powered by solar energy. Oriflame has established two manufacturing hubs in India, one in Roorkee, Uttarakhand, and the other in Noida, Uttar Pradesh. Oriflame’s wellness factory located in Roorkee has received LEED® Gold certification, for its best-in-class sustainable building practices.

Empowering Individuals and communities

Ever since it set foot in India, Oriflame has enabled people from all parts of the country to celebrate their personal beauty and fulfill their dreams. It has empowered millions of individuals to establish their own business and change their lives by promoting, sharing, and selling its high-quality products. It presents them with a unique, self-actualizing business opportunity—allowing them to earn, build their own business, travel around the world, meet new people and be part of a fun, caring, and friendly global community. While empowering its brand partners, Oriflame has also been on a mission to uplift the communities with a focus on women and child empowerment. Through its 14-year association with Deepalaya, beginning in 2006, Oriflame has supported the education of more than 7000 girls at Deepalaya schools in Okhla and the Nuh district in Haryana.

Products that spread the joy of beauty

In its 25 years, the brand has launched several legendary products that are safe, effective, and reliable. Oriflame’s global bestseller, Tender Care, is manufactured in India and supplied to over 60 global markets. Since 1999, the brand has manufactured over 150 million units of this incredibly popular product. For more information, log on to www.oriflame.co.in