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7. How important Contactless Security is for the Post Pandemic phase

The world was not prepared for a pandemic when COVID caught us. Things have changed so drastically after the outburst. We are constantly subjected to news surrounding the downfall of economies and the number of cases that are rising with infections. The numbers are just skyrocketing every day. India is currently the second most affected country with this pandemic and with the lockdown opening up in a phase by phase manner and people are resuming business and day to day work. Veer Mishra, Co-Founder & CMO, Veda Labs, talks about how important contactless security is for the post pandemic phase to be safe.

The new normal now requires a highly moderated and safe environment that promises safety in the phases of UNLOCK. No matter what vertical as a business you operate in, be it B2B or D2C or retail or even real estate, being prepared with proper safety norms is the need of the hour. This ensures everyone’s safety and keeps you proactive in monitoring any symptoms that appear. Due to the same pandemic and us being caught off guard, a number of startups have pivoted their business models & a number of businesses have not been able to sail through.

And by the time the vaccine is approved and distributed, we all could have entered a new phase where social distancing, wearing masks, occupancy limits, environment sanitation, and having a contactless environment will be in our daily routine. Thus, in other words, a new normal is the adoption of contactless solutions because it is more sanitary than touch-based devices.

And for this new normal, a business must look into the contactless economy and solutions that are enabling this current ecosystem. There are some contactless solutions in the market to enforce social distancing policies, for disinfection and routine tasks, and many more functions.

Proximity bracelets, Robots in support roles, Beacon technology, Heat detection sensors, Drone and contactless delivery, Autonomous vehicles, Digital wallets & payments are some contactless solutions that different industries are adopting to maintain a safe and secure environment.

In the retail industry, retailers are using new ways of marketing and being consumer-friendly in nature. In other words, contactless marketing strategies.

1. Accelerate the shift to digital business 2. Occupancy alerts 3. Appointment based shopping 4. Sanitization alerts 5. SMS & Email marketing for informing customers about upcoming events 6. No-contact deliveries 7. Taking feedback online 8. Contactless attendance system 9. Social media marketing for branding 10. Mask detection system 11. Temperature detection systems 12. Devices to enforce social distancing

The pandemic has wreaked destruction on the personal living and all types of business industries. With the ever-increasing numbers, both people and Governments around the world are in disaster mode. To restrain the disaster mode, people and governments have to fight against mainly two things. Firstly, curb the spread of Coronavirus through contactless security solutions and secondly decrease the results of economic effects. Contactless security will aid in the retail, real estate sectors so as to make roaming around freely not just a distant dream for all of us. And just like retail, there are solutions out there for other industries that will ensure a safe and secure contactless environment.