Rupali Dean
02-Jan-2025
The Indian bakery market is experiencing a delightful transformation, blending health-conscious choices with convenience. As urban living flourishes and incomes rise, consumers are craving an impressive variety of baked goods. This dynamic landscape presents sweet opportunities for both local and international bakers.
The Indian bakery scene is rising like a freshly baked souffle! With a dash of health consciousness and a sprinkle of convenience, this market is set for spectacular growth. Urban living and rising incomes mean people are craving a cornucopia of delightful baked goods—from fluffy breads to decadent pastries and tempting cookies. The trend tilts toward the wholesome, with organic and gluten-free options becoming the star players. Government initiatives are lending a hand, enhancing food processing infrastructures, and making it easier for both local and global bakers to join the feast. Supermarkets, speciality shops, and even online platforms are overflowing with choices—think pies, muffins, and macarons, oh my! As consumer tastes evolve, so do the innovations in packaging and preservation, crucial for ensuring that every bite is just as delicious as the last. The organic bakery segment is blooming, particularly in bustling urban areas, with health-savvy shoppers seeking out nutritious, sugar-free delights. With a strong emphasis on the goodness of whole grains and fresh ingredients, the future of India’s bakery market looks not only bright but deliciously promising! The rise of q-commerce in India is stirring up a delicious revolution! Online ordering for cakes and baked delights is becoming increasingly popular as bakeries harness digital platforms to reach enthusiastic taste buds, especially in the bustling cities. This tech-savvy trend is even helping small and unorganised bakers expand their horizons via food aggregators. So, get your forks ready; it’s a tasty journey ahead!
BAKING UP GLOBAL SUCCESS
On the import front, India is baking up a storm! With changing consumer tastes, urbanisation, and a growing middle-class craving variety, the market is ripe for both local and international players to dive in. India shines on the global stage, especially as the world’s second-largest biscuit producer after the US. Bread production, too, is rising fast, particularly in rural areas where it’s becoming a staple. Both biscuits and bread are flying off the shelves as fast-moving consumer goods (FMCG). Daily cravings keep sales sizzling! Sweet biscuits lead the export charge, making up about 60% of total baked goods heading to the USA, UAE, UK, Canada, and Yemen. With the bakery market thriving, driven by population growth, changing lifestyles, and a demand for convenience, India is firmly establishing itself in the global bakery arena. Let the baking bonanza begin!
RISING TO BAKE NEW HEIGHTS
The future of the Indian bakery industry is rising like perfect dough, promising exciting growth! Driven by a taste for healthier and more convenient treats, bakeries that embrace organic and sugar-free options are primed for sweet success. With the surge in online ordering and delivery, baked goods are becoming more accessible, luring in a wider array of eager customers. The government is lending a helping hand, too! Initiatives focused on modernising food processing are sprouting up, aimed at improving the journey of goodies from farm to store. One standout program enhances food processing capacities, paving the way for new bakery ventures and creations. Furthermore, there’s a unique scheme dedicated to uplifting small food processing businesses. It offers financial and technical support, ensuring our beloved micro bakeries thrive and grow within a structured environment. This boost is vital in enhancing their skills and capabilities, driving the industry forward. As the market shifts with evolving tastes and the embrace of new technologies, a golden opportunity awaits both local and international bakers. With a knack for innovation and a dash of flavour, they can dive into India’s vibrant and expanding bakery landscape. Get ready to rise and shine, bakers of India!
(Awarded the "Best food writer in the country" by the Indian culinary forum, WACS and the ministry of Tourism, Rupali Dean writes on food and travel.)
