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The “Phool Kari” Collection: Kalakari with Flowers

Editor

04-Oct-2019

The “Phool Kari” Collection: Kalakari with Flowers

Pure Ghee designs, the sustainable accessory brand, recently launched its signature collection ‘Phool Kari’ for this festive season. There is no better way to embellish a celebration be it a festival or special occasion like weddings than with flowers. Pure Ghee design, inspired by the colors and textiles of India, has named it’s signature collection ‘Phool Kaari’ as it pays ode to flowers as part of the Indian culture, especially for the festivities.   THE COLLECTION     Using textile flowers for embellishment has been part of the Pure Ghee design DNA. The signature Pure Ghee textile flowers come together in this collection across home accessories, bags & potlis as well as jewelry and gajras. These flowers are completely handcrafted from locally sourced fabric by Pure Ghee’s women artisans at our studio in Ayanagar, New Delhi.   SIGNATURE PRODUCTS   Bag Charms: These tiny yet vibrant accessories add a distinct identity to any bag.     Earrings: Celebrating the beautiful mogras, these earrings are available in blooming colors like neel blue and rani pink.   Potlis: These eye-popping floral potli bags are quintessential for any Indian fitting.   Malas: Gorgeous silk fabric neckpieces celebrating the mogra flower in tones beige and jewel.   Gajras: Bring back the old world of charm with these evergreen hand-woven accessories.   Curtain ties and pillows are also available - all handmade, embroidered and embellished.   Prices range from INR 950 to INR 1450.   Availability at pureghee.com.

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