GlobalSpa
29-Dec-2022
Usually, hair trends remain confined to colour variants, we delved deeper and found out what the top trends, beyond hues, are likely to dominate in 2023. Clelia Cecilia Angelon, Founder & CEO of Surya Brasil shares some unique hair colour trends to watch out for in the new year!
Beautiful hair spells confidence, attraction and grace in bold letters. For precisely this reason, we put in so much of effort to ensure our strands are healthy and shiny. There are many for whom hair colour is an essential element of their haircare regimen, whether it is to cover greys or just to don a new look. As a matter of fact, hair colour trends are ever-evolving, and if you are missing out on the same, we have covered it for you, to help you stay ahead of the time.
Henna
People are rapidly shifting from chemical-based hair colouring options to more natural ones, and the same trend is likely to continue in the next year. The major cause behind this trend is the pandemic and the increase in awareness among consumers, and one ingredient that has truly made some significant headway is yet again, the good old Henna. Gone are the days when Henna meant an orangish/reddish tint, as now we have for instance Henna Cream that offers a wide range of colour options such as red, copper, brown, blonde and of course natural black, among others. What we can expect in the year that’s ahead is much more advancements with regard to Henna-based hair colour options.
Ready to use colours
We have come a long way since the time when hair colouring at home used to be a cumbersome and time-taking process; not to forget, the expertise required to prepare the colours at home or the fear of spilling some onto the clothes, floors or furniture. With the common lifestyle of late inclining more towards ease of doing things and utility-based comfort, a trend that is expected to dominate is ready-to-use hair colour options, for example, cream with an easy-to-use applicator. This makes the entire process mess-free, helps save a considerable amount of time, and leaves zero scopes for any undesired amalgamation. With such benefits, this trend also seems far from dying in the near future.
Ammonia & its byproducts free
Consumers are now aware of the harmful effects of Ammonia, which once used to be the most common ingredient found in hair colours. Studies of late, however, suggested that while Ammonia might let the colour last long, its side effects are not really suitable for anyone. It has been found that Ammonia or its byproducts Ethanolamine, Diethanolamine and Triethanolamine in chemical-based hair dyes can irritate the skin, give a feeling of burning, and impact the mouth, throat, lungs as well as eyes. In long term, it can even lead to fatal illness. With customers getting more acquainted with the wellness quotient of hair care products, the trend has shifted in the favour of semi-permanent and Ammonia-free hair colours, which is certain to dominate the scene even next year.
Zero tolerance for harsh chemicals
Chemicals are often added to hair dyes to make them more effective and long-lasting. Often we don’t even know their harmful effects as not much has been researched on them. However, consumer behaviour over the past 2-3 years suggests that they are shifting towards natural and organic products that are made without any harsh chemicals, a trend expected to continue in 2023. For instance, there is an increased demand for Henna hair cream/colour mixed with amla, Chamomile, Jua, Malva, Jaborandi, Babaçu Oil, Copaíba, Guaraná, Cumaru, Açaí, Olive and Coconut Powder Oil, found in the Amazon rainforests.
Cruelty-free
We live in a world where we want to see everybody happy and thriving. The personal care industry has often used animal and their products, even at the cost of their lives. They have also tested these products on animals, which has led to terrible side effects or even the death of the animal in some cases. Thus consumers are going vegan, preferring products with no animal being harmed. Cruelty-free products are destined to rule the world if the trend is to go by.
