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7. Uncomplicated, Simplified Skincare for New Age Women

Sukhleen Aneja, CEO, Beauty & FMCG Brands, Good Glamm Group talks about how the lines between makeup and skincare are getting blurred as brands adapt no-nonsense formulas in their meaningful approach towards beauty.

The global beauty industry is brimming with brands, products, ideas and concepts. According to Global News Wire, India's Beauty and Personal Care Market is expected to reach USD 33.33 billion by 2027, growing at a CAGR of 6.32%. As McKinsey rightly observed in a recent report, the most successful beauty brands right now are those that are offering a distinct omnichannel customer experience while prioritizing sustainability and inclusivity.

With growing awareness about clean beauty methods and consistent increase in demand for personal care products—from skincare to haircare, intimate hygiene and more—it is evident that consumers are more in favour of straightforward, uncomplicated products that simply address their needs.

The new-age woman—independent, multitasking, driven—likes to invest in beauty that is good for her skin, versatile, hassle-free, consciously crafted and backed by science. Besides the basics of skincare that involve cleansing, toning and moisturizing, women are finding ways to incorporate active ingredients into their skincare routine. This explains how things like hyaluronic acid, Vitamin C, retinol, alpha hydroxy acids (AHAs), niacinamide etc. are in common parlance in the conversation around skincare these days. While the names might sound complicated at first, active ingredients such as these actually work to address specific skin concerns in a scientifically proven, effective manner. So, in that sense, they are a wonderful, simplified solution to skincare issues faced by modern women. To make lives easier, beauty brands are coming up with makeup products like concealers, BB creams and such that feature active ingredients.

In this digital age where information is just a touch away, consumers are highly focused on finding and investing in what’s good for them. Skincare is subjective and universal at the same time. For instance, with changes in seasons, we see a change in skincare trends. With the onset of winter, the focus, for both brands and customers, shifts towards rich, hydrating and nourishing skincare products. Face serums and serum-infused products are the perfect answer to winter skincare concerns—they can be layered underneath your sunscreen or makeup while nourishing your skin and giving it a natural glow.

Another wonder ingredient that is helping make skincare uncomplicated for women is ceramides. This was one of the most talked about topics in skincare in 2022. Ceramides are fats or lipids that are naturally found in the upper layers of the skin, forming an important skin barrier that helps retain the skin’s moisture and protects it from damage. They also have antibacterial properties that help prevent skin infections. As natural ceramide levels in our body decrease with age, incorporating ceramides in our skincare routine is beneficial in the long run, which is why a lot of anti-aging products particularly feature ceramides. From cleansers to moisturizers to serums, a wide range of products incorporate ceramides. No matter what your beauty goals are, investing in ceramide-based products is a sure-shot way to achieve healthier skin. Products infused with ceramides 1, 3, and 6-II come highly recommended by skincare experts.

A trend that truly simplifies skincare for new-age women is ‘skinmalism’. As the portmanteau of skin and minimalism suggests, this trend is all about using lesser and smarter products. Think multi-purpose beauty products, makeup that comes with the benefit of natural ingredients, and also vegan, environmentally friendly products that are sustainable. While elaborate skincare regimens have their benefits and are a great form of indulgence once in a while, they’re not exactly cost, time or space efficient. Ultimately, it all comes down to the basics, with some tweaks in your day and nighttime skincare routines.

Direct-to-consumer beauty brands with an omnichannel approach are making their mark because of their ability to connect and engage with the consumer in a comprehensive manner, among other factors. Modern women like to be well informed about the choices they make, whether it comes to skincare, or life at large.