Estée Lauder India launches their Fall 2019 global campaign for Double Wear Stay-in-Place Makeup featuring global brand spokesmodel and Bollywood actress Diana Penty. This is Diana’s first global campaign since signing with Estée Lauder India in December 2018.
First introduced in 1997, Double Wear Stay-In-Place makeup remains Estee Lauder’s #1 liquid foundation, providing women with the unstoppable confidence to be flawless all day.
The Double Wear Fall Campaign 2019 highlights the concept of ‘Wear Confidence’ by showcasing Double Wear’s extensive benefits and shade range. Ambassador Diana Penty features alongside fellow Estée Lauder global spokesmodels Grace Elizabeth, Joan Smalls, Anok Yai, Fei Fei Sun and Carolyn Murphy.
With over 40 shades for every Indian woman, this cult-favorite liquid foundation is proven to deliver 24-hours of long-wear for flawless, even coverage and a natural matte finish.
Benefits of Estee Lauder Double Wear Stay-In-Place makeup –
- 24-hour wear
- Medium-to-Full Buildable Coverage
- Natural Matte finish
- Oil Free
- Oil & Shine Control
- Sweat and Humidity resistant
- Transfer-resistant
- Waterproof
- Stays color true
- SPF10
- Fragrance-free
- Dermatologist and ophthalmologist tested
- Non-acnegenic
Estée Lauder’s new Double Wear Stay-in-Place Makeup campaign will be seen across digital and in-store platforms in India from September 2019.
