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7. DNA Based AI-Assisted Beauty Products Are Set to Revolutionize the Skin Care Market

This incredible change in cosmetics will create a future template for the beauty industry and truly revolutionize the skin care market. While utilizing Artificial Intelligence (AI) for skin care may seem like a wild thought at first, for many beauty brands, this thought is now becoming a reality. Artificial Intelligence beauty products are being designed to tailor to the changing skin of individual customers, so they can have skin care products that know their skin tone and know when it changes. This incredible change in cosmetics will create a future template for the beauty industry and truly revolutionize the skin care market. How Does It Work? While different companies are setting different approaches on how to market to their customers, there are some AI methods that all of them are using. Many AI-assisted beauty brands are having customers answer surveys or obtain DNA information on their skincare and their needs. Then, this information gets processed into a database of thousands of different beauty products, ingredients, and opinions of previous customers. With a unique algorithm, the database then determines several products (like creams, toners, makeup, etc.) that best suit the individual customer. What Are the Benefits? Artificial intelligence beauty has so many benefits to it. Not only do customers no longer have to sift through an overwhelming amount of skin care options, they can easily find out which beauty products to use as their skin changes over time. This is a huge change from past beauty product purchasing. In a 2013 survey conducted by Proctor and Gamble, one-third of women could not find what they needed in skin care aisles, and almost two-thirds of women say that they have unused facial care products left at home. Artificial intelligence is slowly becoming an amazing, convenient alternative to the stressful skin care search. The products chosen by the database are much more likely to be effective, which will increase company profits tremendously. Overall, artificial intelligence is a unique opportunityto benefit both the company and the skin care consumer. Who’s Doing It Right Now? Currently, AI-assisted skin care products are still in their beginning stages, despite the years of research put into it.Brands like the P&G company Olay and the startup company Proven are taking advantage of the upcoming AI market, and so far, the response has been positive. Dr. FraukeNeuser, one of the principal scientists at Olay, says thatthere has been a burst of skincareproducts and brands in the past ten years or so. One result is that ladies are purchasing in places where they can get advice.Artificial intelligence brands can now create communities of customers who can rely on AI and each other for support, routine information, and healthy skin. The Future of Skin Care Ideally, within the next few years, artificial intelligence will become a norm for beauty products and brands all around the world. The product search will be revolutionized, and customer satisfaction will significantly increase for a variety of skin care companies. The beauty industry has an exciting, AI-assisted future ahead of them.