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7. Clean Beauty Garners a New Meaning for Millennials

Ms. Akanksha Bisht, Founder and Master Perfumer, Azzah Perfumes, shares with GlobalSpa how millennials today have started concentrating on treatments from grandma’s old diary instead of opting for commercial products.

Millennials have fundamentally altered the beauty and personal care industries. They want authenticity and a form of self-expression as they seek the ideal, Instagram-worthy glow, and with a reliance on social media, they have largely eschewed established labels in favour of independent brands, fuelling their rapid growth. Millennial preferences and behavioural patterns are influencing sectors and businesses throughout the world, whether it's a growing desire for organic products or a growing trend toward exercise and healthy eating. Perfume preferences are no exception!

Natural and Organic Are Key Trends Amongst Millennials

The trend of utilising all things natural and organic, whether it is something you apply to your face or consume, has been fairly popular in recent years. People are attempting to make successful changes in their daily lives in order to live a happy and healthy existence. They want to eat well, utilise chemical-free goods, and notice a difference in their daily lives. Even though these organic products are a little pricey, if they are making a positive difference in their lives, buyers would not hesitate to purchase them. He or she is willing to pay a little more to live a healthy life. When it came to items like fragrances, though, they had to compromise and choose chemical-based ones or ones with synthetic fragrances and notes.

To what extent, however, are 'healthy,' 'natural,' or 'clean' traits in beauty and personal care important to this generation?

Beauty is tightly linked to perceptions of wellbeing, particularly among millennials - those aged 18 to 34. Buyers seek natural or organic beauty and personal care products that are sourced and made in accordance with ethical and environmental standards. Consumers across generations and nations are growing concerned about these concerns, but millennials are the most vocal. Greater knowledge of toxic goods such as paraben, ammonia, and formaldehyde has permeated people's minds throughout time. People are becoming more aware of the strong relationship between skincare and health as they become more aware of how products applied to the skin are absorbed deeper into the body. Clearly, when it comes to skincare, we observe a rising trend toward chemical-free products, herbal components, and multifunctional products that may serve diverse purposes.

Consumers Are Ingredient-Driven

Millennial shoppers, unlike older generations, are a more sophisticated audience, sensitive of the ingredients they consume and aware of the possible negative impacts of chemical-laden products. Today's skincare sector is more ingredient-driven, as a more informed customer chooses to depend not just on product marketing but also on an in-depth understanding of the advantages of its additives.

Clean Beauty in Fragrance Is the Next Big Thing

With this radical change in the market and the need for organic perfumes in mind, various perfumers and fragrance houses began developing a vast array of natural scents in order to satisfy shoppers' desire for all things natural. All of these natural perfumes are so much superior to the ones which include chemicals that you will never want to go back.

All of these fragrances are devoid of chemicals and alcohol, making them completely safe for the skin. Organic ingredients such as essential oils and natural oils are used. They tend to moisturize the skin and improve skin texture while also imparting a sheen of scent. These scents are recommended for persons who experience redness, itching, rashes, or any other skin ailment. They are quite mild on your skin and will not cause any harm to it. Unless you are sensitive to nuts or any other natural element, ensure that the perfume is free of that specific ingredient.

Synthetic perfumes based on chemicals are manufactured in a laboratory by combining diverse substances. They are different from what natural scent is, and as a result, the fragrance impression got from these is similarly subpar. Natural fragrances, on the other hand, will release their natural pheromones, providing you with the finest aroma experience. Someone who is used to smelling genuine roses would dislike the fake rose perfume and will be able to identify the difference in no time.

Such scents, that include natural oils, can last quite a long time. The aroma will create a layer of moisture to your skin, assisting in its rejuvenation. Its relaxing and relaxing characteristics might also aid with your skin issue. Organic perfumes are a godsend for anyone with sensitive skin and sensitivities. They will not overload your senses, allowing you to relax and use them. These perfumes are available from a number of top-selling brands, and you can simply get them online in India. People leading a vegan lifestyle can also try these as they are extremely cruelty-free. One must purchase them today and appreciate their pristine freshness.

Disclaimer: The article is authored by Ms Akanksha Bisht, Founder & Master Perfumer, Azzah Perfumes. The views and opinions expressed in this article are those of the author’s and do not represent those of GlobalSpa.