Bridgerton’s Phoebe Dynevor Is The New Face of weDo/ Professional

Sustainable haircare and beauty brand weDo/ Professional announces actress Phoebe Dynevor as its first-ever brand ambassador - calling for more sustainable haircare routines while highlighting the importance of acting together to reduce our impact on the environment.

‘It’s more than a brand, it’s a mindset; a call to action; a community.’ says Netflix’s Bridgerton actress Phoebe Dynevor, perfectly aligning with weDo’s ethos. Known for its natural ingredients and professional performance, weDo/ Professional has developed a fine range of minimalist products that are silicon and sulfate-free, as well as approved by the Vegan Society and Cruelty Free International.

The brand has also partnered with the social enterprise Plastic Bank, committing to remove 8 plastic bottles from entering the ocean for every product sold. This collaboration has already stopped over 10 million plastic bottles, with that number rising all the time!

Phoebe shares, “In the world we are living in today, there is pressure to look good and do good and we are all searching for ways we can help the planet simply just by changing our daily routines, products or habits. I want to do my bit for the environment, the same as everyone else and that’s what brought me to weDo/”.

Check out Phoebe’s must-haves from weDo:

1 . MOISTURE & SHINE NO PLASTIC SHAMPOO

This solid shampoo leaves hair soft, vibrant and moisturized. The formula includes organic argan oil, red mineral clay, 99.8% biodegradable ingredients. Its sulfate-free cleansing formula has a skin compatible pH and is particularly mild to the scalp and hair.

2. MOISTURE & SHINE CONDITIONER

Formulated with naturally activated rooibos extract, this conditioner instantly detangles hair with silicone-free technology, allowing natural origin conditioning agents to efficiently deposit on hair and smoothen the fiber. The result is smooth, shiny hair that’s protected from damage.

3. MOISTURISING DAY CREAM

Made with ethically sourced murumuru butter, this dual-usage formula works on hair and hands, leaving hair silky and shiny and absorbing rapidly into the skin for up to 2 hours of hydration.

“Using products which are made with natural ingredients is a game changer. And what I love about weDo/ is that they have managed to make a great impact go hand in hand with strong product performance. That’s a win-win.” exclaims the new face of the brand.