By Neha Mehrotra
16-Aug-2024
At one point, smokey eyes and winged eyeliners were all the rage, but if you’re anything like us—living, breathing, and dreaming all things beauty—you know that the world of makeup is ever-evolving. New trends are sprouting up faster than you can get hold of them, and honestly, we’re here for it.
The beauty world has taken a bold turn, where subtlety has taken a backseat, and self-expression is the name of the game. It’s all about going all out with makeup, especially eye makeup that’s unique and fun. Whether it's a burst of neon, a splash of glitter, or graphic lines that make you feel like you’ve stepped out of a futuristic film, today’s trends are anything but ordinary. Here are five eye make-up trends that we are totally obsessed with right now!
1. Holographic Eyeliners
If you thought your makeup routine couldn’t get any more futuristic, think again—holographic eyeliners are here to upgrade your look! Start by priming your eyelids with a primer or concealer for a smooth base. Use the Swiss Beauty Holographic Eyeliner—and trace it along your upper lash line. For a bolder effect, go for a winged shape or graphic lines. Apply a thin layer first, let it dry, then build up the colour if desired. Finish with a neutral eyeshadow from the Born This Way Cold Smolder Nudes palette and let the eyeliner shine.
2. Resurgence of the Cat Eyes
The classic cat eye eyeliner has made a comeback, thanks to Taylor Swift, who has been carrying the trend since the beginning of her Eras Tour. In fact, her ever-present cat eye is so iconic that she’s even mentioned it in her lyrics, "Draw a cat eye sharp enough to kill a man."
To achieve the perfect cat-eye liner, start by drawing a thin line from the inner corner of your eye, gradually thickening as you reach the outer corner. Extend the line upward for a wing, then fill it in smoothly. Using a liquid eyeliner like the e.l.f. cosmetics H2O Proof Inkwell Eyeliner, which has a super sharp tip, will help you get that wing. Finish the look by swiping on a neutral-coloured eye shadow.
3. Colour those Lashes
Make room in your beauty routine for a quick, easy, and foolproof way to add an unexpected pop of colour to any look—coloured mascaras! Think pink, blue, mauve, green, or even red to make your eyes truly stand out. Want to take it up a notch? Match your eyeshadow, lipstick, or eyeliner to your colourful mascara for a monochromatic vibe. The Jungle Green Kiko Milano Smart Colour Mascara delivers panoramic volume and vibrant colour in one creamy swipe, coating even the tiniest lashes with intense, highly pigmented hues.
4. Golden Hour for Your Eyes
If you thought sunsets were only for Instagram-worthy beach photos, the sunset eyeshadow trend is bringing the golden hour glow straight to your lids. Drawing inspiration from the bright, warm hues of a summer sunset, this trend includes mixing a blend of orange, pink, purple, and red hues to create an ombré effect on the eyelids.
To achieve the sunset eyeshadow look, we recommend using the PIXI #Pixipretties + Tina Yong Eyeshadow Palette. Start by applying a warm orange shade to your crease as the base. Next, blend a bright pink or red just above the crease to add depth and warmth and finish off with hues of purple. To brighten things up, apply a vibrant yellow or gold on the inner corner of your eyes and add a touch of shimmer on the centre of the lid to mimic the sun's rays.
5. Beating the Blues
Blue is undeniably the colour of the year, with fashion icons like Versace and Pierre Cardin leading the charge with bold blue eyeshadow. This trend offers endless possibilities: you can opt for a classic denim blue for a timeless look or dive into an all-over sky blue wash with winged eyeliner for a 60s vibe. For a more glam look, channel your inner Euphoria star by layering on glitter and metallics.
( Instagram: @kritisanon)
To achieve a stunning blue eyeshadow look, start by prepping your eyelids with a primer or concealer for a smooth base. Choose your shade of blue and apply the base colour across your lid, and define your crease with a darker blue or navy to add depth. For a dramatic touch, create a winged look using a blue eyeliner or dark blue shadow. Brighten the inner corners with a shimmer or metallic blue to open up your eyes. Finish with a defining eyeliner and several coats of mascara. We recommend using the Yves Saint Laurent Lash Clash Extreme Volume Mascara to add to the dramatic look, exclusively available on Nykaa.
Cover Credits: Instagram @taylornation
