GlobalSpa
13-Oct-2025
The Oberoi Group unveils ASMI by Oberoi, where wellness is a conscious return to who you are.
The Oberoi Group has long been a pioneer in hospitality, fine dining and par excellence and now the hotel chain has further expanded into making the experience for you even better with the launch of ASMI by Oberoi, a deeply thoughtful wellness offering that reflects the brand’s commitment to creating experiences that are luxurious, meaningful, restorative, and authentic.
Derived from timeless Indian wisdom and supported by contemporary practice, ASMI by Oberoi is a lifestyle framework designed to strengthen alignment and vitality across five pillars: movement, nutrition, bodywork, breath work, and mindfulness. The name ASMI is Sanskrit for “I am”. It speaks to a personal journey of steady alignment with the best version of oneself. “I am my choices” is the guiding idea: wellbeing grows from daily decisions that move us toward living well. ASMI by Oberoi guides guests back to their centre through an integrated approach that blends Indian philosophy with scientific rigour.
Rooted in the Indian philosophy of Pancha Kosha, which views human wellbeing across five layers of existence, ASMI by Oberoi invites you to begin from where you are. Whether taking first steps or seeking a deeper immersion, ASMI keeps the experience non-prescriptive and personal. It frames a clear lifestyle arc: first support physiology and biochemistry through movement and healthy eating; then ensure recovery and rest, then cultivate presence through breath and mindfulness, and, over time, engage with deeper meaning in living a well life. The ASMI cuisine concept follows the same spirit with approachable tiers that encourage better choices more often.
The combined expertise of Dr Anuradha Mathad and Mr Bryan Hoare brings rigour and depth to ASMI by Oberoi. With nearly more than six decades between them – across clinical wellness, traditional medicine, human performance, and luxury hospitality – they ensure the programme remains research-aligned and deeply experiential.
Vikram Oberoi, Chief Executive Officer, The Oberoi Group, said, “ASMI by Oberoi is a living philosophy. It reflects our belief that true luxury creates experiences with a lasting effect on body, mind, and spirit. With ASMI, wellness becomes personal and transformative, carrying the authenticity of India while resonating with guests worldwide.”
Each ASMI journey begins with a reflective wellness assessment. The assessment tool, I am Aware, helps guests recognise their current state and set direction. Beyond individual sessions, ASMI by Oberoi shapes the entire stay: curated nutrition, in-room wellness cues, personalised rituals, bodywork therapies, and guided practices that foster alignment. Guests receive considered home-care items and guidance to extend their progress beyond the hotel.
Mr Bryan Hoare, Wellness Consultant, The Oberoi Group, said, “ASMI is a lifestyle model built on five simple bases for living well: movement, nutrition, bodywork, breath, and mindfulness. We start with physiology and biochemistry. We secure recovery and rest. We build presence in daily moments. We open room for deeper meaning. The design is integrated, personal, and made for real life.”
ASMI by Oberoi will be introduced across Oberoi Hotels & Resorts in India, with plans to expand internationally in 2026.
Dr. Vaishaly Bharambe
