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ELE|NA Partners with Global Peace Institute to Support the Global Peace Hospitality Summit & Awards 2025.

ELE|NA, a pioneering wellness brand dedicated to accessible, authentic, and transformative well-being, is proud to announce its partnership with the Global Peace Institute (UK) in support of the Global Peace Hospitality Summit & Awards 2025, to be held on 9 October 2025 at Hyatt Regency, Dubai.

This prestigious summit will not only bring together over 200 visionaries across hospitality, healthcare, technology, education, oil, energy, financial and humanitarian sectors, but it will also mark the world’s first launch of the Golden Wing of Peace Movement, an initiative set to redefine how peace, dignity, and compassion are measured in both the service industry and the digital sphere.

The Golden Wing of Peace introduces a dual-wing framework:

• Golden Wing Influencers: creators who pledge to embed peace, compassion, and dignity into all their content, reaching millions across Gen Z and Alpha audiences and creating real people-to-people impact.
• Golden Wing Certification: a global benchmark for the service industry, measuring human-centric practices in wellbeing, fairness, inclusion, and compassion, similar in credibility to ISO and LEED, but uniquely centered on humanity.

With this bold step, the Global Peace Institute is positioning peace as not just a diplomatic goal, but a daily measurable standard for organizations and individuals worldwide.

The summit’s significance is elevated by the presence of H.E. Dr. Ali Rashid Al Nuaimi, Chair of the UAE Federal National Council’s Defense Affairs, Interior, and Foreign Affairs Committee, who will serve as Chief Guest and keynote speaker. His leadership in promoting peace and tolerance in the UAE underscores why this summit is more than an event; it is the start of an impactful global movement.

As a GPI Fellow, Heidi Grimwood, Senior Vice President of ELE|NA and recognized global leader in wellness and healthcare, will represent ELE|NA’s mission to champion holistic well-being and empower individuals to embrace Wellness Your Way™. Through this partnership, ELE|NA aims to amplify the role of wellness in fostering resilience, peacebuilding, and cross-cultural dialogue.

“Our mission at ELE|NA has always been to make wellness accessible, personal, and impactful,” said Heidi Grimwood. “Partnering with the Global Peace Institute for this summit allows us to celebrate changemakers, foster cross-cultural understanding, and promote wellness as a force for positive global impact.”

Summit Highlights Include:

• 6 Expert Panels on hospitality, sustainability, women’s leadership, technology, wellness, and youth empowerment.
• 3 Keynote Sessions from distinguished thought leaders.
• Awards Gala honoring excellence across 12 categories, including Women of Impact in Healthcare & Wellness, Peacebuilding Leadership, and Global Health & Wellness.
• Gala Night & Wings of Harmony: Peace Fashion Showcase. An evening of celebration featuring a cultural fashion runway led by acclaimed Egyptian designer Nadine Elahi, symbolizing unity, creativity, and the beauty of peace through style.

This partnership reflects the shared vision of ELE|NA and GPI to create spaces where leadership, wellness, and innovation intersect to inspire change and make peace a measurable reality for humanity.