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7. ELE|NA: Celebrating 10 years of Wellness Your Way™

ELE|NA by Atmosphere Wellness celebrates its 10th anniversary, marking a decade of redefining spa and wellness experiences across the Maldives, and now expanding its influence across South Asia and beyond.

From its humble beginnings in 2015 to its milestone moment at OZEN RESERVE BOLIFUSHI, ELE|NA has achieved international recognition for its commitment to wellness that is authentic, accessible, and anchored in local heritage. Built on the belief that true well-being is a deeply personal journey, ELE|NA has evolved into a trusted name in personalised wellness, creating transformative experiences that honour individuality and cultural connection.

At the heart of ELE|NA’s philosophy is its trademark concept, Wellness Your Way™, a holistic approach that empowers guests to embrace wellness on their own terms, blending science, nature, and mindfulness in perfect harmony.

Five Strategic Business Arms

Reflecting its commitment to growth, innovation, and inclusivity, ELE|NA operates through five distinct yet complementary business arms:

• ELE|NA Elements of Nature– The brand’s flagship of elevated, soul-deep transformation designed for discerning travellers seeking personalised healing in an atmosphere of tranquillity and luxury.
• ELE|NA Ayur– A premium wellness philosophy rooted in the energy of nature, blending ancient Ayurvedic wisdom with modern therapeutic practices to restore vitality and nourish the spirit.
• ELE|NA Wellness Academy– A centre of excellence dedicated to empowering wellness professionals through accredited education in massage, spa therapies, and holistic modalities.
• ELE|NA Essentia– A sustainable body and skincare line crafted with ethical sourcing, locally inspired ingredients, and eco-conscious packaging, bringing the essence of wellness into everyday rituals.
• By ELE|NA – A bespoke white-label concept offering transformative wellness sanctuaries for visionary hospitality partners. The first of these, set to open in Jamnagar, India, will deliver tailor-made wellness experiences aligned with both regional traditions and global standards.

A Sustainable Partnership

Central to ELE|NA’s journey is its enduring partnership with VOYA, a B Corp-certified brand known for its sustainably sourced seaweed and ocean-inspired therapies. This collaboration has played a pivotal role in shaping ELE|NA’s signature spa experiences, where sustainability, authenticity, and luxury converge.

A Decade of Growth and Beyond

As ELE|NA enters its second decade, the brand continues to expand its footprint across South Asia and emerging global destinations, bringing its holistic philosophy of Wellness Your Way™ to new communities and cultures.

“Our journey has been one of passion, purpose, and people,” said Heidi Grimwood, Senior Vice President of Atmosphere Wellness. “We’ve spent the past ten years redefining what wellness means for each individual, and the next chapter will see us continue to grow responsibly, inclusively, and sustainably.”

ELE|NA extends heartfelt gratitude to its dedicated teams, visionary partners, and loyal guests who have been part of this transformative decade. Here’s to the next ten years of creating sanctuaries of balance, mindfulness, and connection.