Neha Mehrotra
22-Oct-2025
Backed by Fireside Ventures and a science-driven approach, Shivam Hingorani – founder of Ace Blend, shares his vision about delivering smarter, cleaner nutrition that truly works.
Ace Blend is a next-gen nutrition house built on science, integrity, and innovation. Designed for modern lifestyles and measurable impact, every formulation is crafted with responsibly sourced, high-quality ingredients. And spearheading this philosophy is Shivam Hingorani, the founder and CEO of Ace Blend.
He is a man of passion for storytelling and bringing a change. Sure, the supplement market is crowded and buzzwords are tossed around like confetti, but he believes in bringing true distinction—staying rooted in science-led innovation and clean production. Maybe that’s why, in just two and a half years, the brand has grown into an award-winning, science-driven name in modern nutrition.
In a conversation with GlobalSpa, he shares his vision, the essence of Ace Blend, and his pursuit of building wellness that truly works.
1. When most people think of “supplements”, they picture either intimidating medical bottles or glossy marketing fluff. Ace Blend sits somewhere very different; was that contrast a deliberate choice, or did it evolve naturally?
Honestly, it was both. We wanted to break the binary. When we started Ace Blend, we looked at the supplement aisle and felt something was missing. Everything either looked too clinical or too commercial, like you were choosing between a hospital cabinet and a beauty shelf.
We wanted to build something that felt alive, rooted in science but still human, modern, and design-forward. We identified this gap and decided to bridge it. Rather than be one more brand trying to “fit in” with the category, we began quietly rewriting it.
2. You often say that for Ace Blend, “clean is the baseline.” Can you unpack what that means in practice and how Ace goes beyond the typical wellness buzzwords?
For us, “clean” isn’t a flex. Everyone should be clean. The real question is, what comes after? Clean means nothing if the product isn’t efficacious or dosed as per proven clinical trials. That’s where most supplements stop and where Ace begins. We don’t just remove what’s harmful. We build what’s effective. Every formulation is designed for measurable outcomes, not marketing claims.
So yes, clean is our foundation. But the real pride comes from precision, the science, the dosing, and the synergy that turns “just another supplement” into something that genuinely works.
3. Can you take us through the product offerings and the kind of supplements the brand offers?
Everything at Ace Blend is built around one principle: function first. Every product has a clear purpose, a clinical reason to exist. Each formulation starts with a question: What’s the exact function this needs to serve in someone’s life? That’s how our ecosystem was designed across daily nutrition, recovery, performance, gut health, and longevity.
Here are some of the supplements that we provide:
Additionally, our range of Shroom Coffees blends functional mushrooms with proven superfoods, delivering specific benefits without caffeine crashes or jitters. Even our most recent launch, Shilajit Sticks, is built to upgrade hormonal health, energy, and stamina in a highly convenient, on-the-go format. Every product serves a function. Every dose is intentional.
4. In just 2.5 years, Ace Blend has grown into a disruptive force. What’s been the most challenging and rewarding part of the journey?
The hardest part was to slow down in a fast industry. We spent months on formulation tweaks most people would never notice because we didn’t want our growth to come at the cost of integrity. That patience was painful at times, but it’s also what built our foundation. But the reward has been seeing the narrative slowly change. Consumers who once bought into instant hype now ask, “What’s the dose? What’s the source?” That shift in awareness reaffirms everything we’ve been building.
5. The supplement space is cluttered with grand promises, miracle tags, and Instagrammable packaging. How does Ace Blend cut through the noise without falling into the same traps?
By remembering why we started. We never wanted to be loud. The goal was to be crystal clear. Every other brand was selling “miracles in a bottle”. We decided to sell the truth that actually performs. We cut through the noise with depth, proper dosing, clean sourcing, and storytelling that educates instead of exaggerates. When people read our label, they shouldn’t feel marketed to. They should feel respected.
6. What’s your own daily wellness routine? Do you have a go-to Ace Blend product that you never skip?
My goal is to stay consistent, not be obsessive. My day is divided into two parts: macros and micro-functionals. For my macros, I get in two Plant Protein shakes and two solid, macro-balanced meals. That covers my daily nutrition foundation. For my plant extracts and bioactives, it’s all about timing and synergy. I take Outshine Omega-3 with lunch and Max Magnesium with dinner. I start my mornings with Lion’s Mane Coffee. Before bed, I wind down with Wonder Latte, which I know is working wonders against inflammation and AQI.
On my training days, I have Hydro Hype during strength sessions. I lift four times a week, followed by a quick 20-minute cardio cooldown. I average about 7.5 hours of sleep, with nearly half of that being restorative sleep, which to me is the real marker of recovery. Every element in that routine has a function, whether it’s recovery, performance, or clarity.
7. How do you build trust with today’s hyper-aware consumer who has Google, ChatGPT, and Reddit at their fingertips?
By respecting their intelligence. The modern consumer has already done their research. They know their stuff more than you would think, so they hate being “sold to”. They want brands that explain, not exaggerate. So we show everything: sources, dosages, clinical studies. When people realise you’re not hiding behind marketing speak, trust naturally follows.
8. you fast-forward five years, what do you imagine the wellness shelf of a modern Indian household will look like? And where does Ace Blend fit in?
It’ll be cleaner, sharper, and smarter. You’ll see fewer random bottles and more curated, evidence-backed products. I predict people will treat wellness like they treat technology. We’ll see upgrades in performance, not packaging. And Ace Blend will be right in the middle of that transformation, redefining what “modern nutrition” looks like.
