By Muskan
02-Aug-2024
Fitness isn't just a trend—it's a lifestyle revolution, and celebrities are leading the charge. As influential trendsetters, stars are now flexing their muscles in the fitness industry, creating brands that promise more than just equipment. From innovative workout methods to stylish athleisure, here's how the rich and famous are inspiring fans to sculpt their best selves.
1. Ivy Park by Beyoncé
Launched in 2016 by global superstar Beyoncé, Ivy Park is an activewear brand that aims to inspire and empower women. It offers fashion-forward and functional street-style athletic wear suitable for both workouts and everyday use. Positioning itself as an inclusive brand, Ivy Park provides a wide range of sizes to cater to different body types, which is also reflected in their choice of models. The brand's diverse product range includes leggings, sports bras, hoodies, jackets, and accessories in bold colors.
2. Vault by Virat Kohli
Vault is a fitness brand owned by Indian cricket sensation Virat Kohli. It's more than just a gym; it's a physical fitness center aiming to redefine the fitness landscape. Vault offers personalized training programs and community engagement, combined with cutting-edge technology and world-class gym equipment. The brand positions itself as a 360-degree solution to transform both body and mind. Currently, all Vault clubs are located in Delhi, with facilities in Pusa Road, Pitampura, and Gujranwala.
3. Fabletics by Kate Hudson
Co-founded in 2014 by Kate Hudson, Adam Goldenberg, and Don Ressler, Fabletics offers a wide range of activewear products. Their line includes leggings, sports bras, tops, jackets, shorts, and accessories in bold colors and high-performance materials. Sizes range from XXS to 4X, emphasizing inclusivity. Fabletics runs a VIP membership program, providing members with outfit recommendations, discounts, and access to exclusive collections. The brand's mission is to offer luxury-quality activewear at accessible prices, as they're "so done with overpriced yoga pants!
4. HRX by Hritik Roshan
HRX is a fitness and lifestyle brand founded by Bollywood actor Hrithik Roshan in 2013, in collaboration with Myntra. The brand aims to be a partner for people aspiring to live an active lifestyle. With its affordable price range, HRX makes fitness accessible to everyone. The brand offers a wide variety of products, including activewear, casual wear, sports shoes, and accessories like gym bags and caps. HRX also provides sports equipment such as yoga mats and resistance bands, combining enhanced performance with style.
5. Calia by Carrie Underwood
CALIA is an activewear brand founded in 2015 by country music superstar Carrie Underwood. In retail collaboration with Dick's Sporting Goods, the brand aims to provide women with stylish, high-quality, and multifunctional apparel. CALIA's diverse range of products suits all running, court, studio, HIIT, and hiking needs. Through continuous innovation, the brand has maintained its position as a prominent player in the activewear industry.
6. Simple Soulful by Shilpa Shetty
The Simple Soulful Fitness App is a comprehensive fitness platform curated by Indian actress and fitness enthusiast Shilpa Shetty. This one-stop solution for diverse fitness needs provides users with health and fitness methods, combining exercise routines, dietary advice, and wellness tips for an annual subscription. The app offers yoga sessions, strength training, cardio workouts, and flexibility exercises catering to different fitness levels and goals, which can be personalized. Shilpa Shetty's personal association with yoga and commitment to wellness lend credibility to the app for a broad audience.
7. Ladder by LeBron James
Ladder is a sports nutrition and wellness company co-founded by legendary American basketball player LeBron James and his trainer, Mike Mancias, in 2018. Its mission is to provide high-quality, scientifically-backed supplements that help individuals achieve their fitness goals and live a healthy lifestyle. The brand emphasizes proper nutrition, recovery, and self-care for overall wellness. Their products include pre-workout supplements, protein powders, plant proteins, and hydration supplements.
8. The Tribe by Kriti Sanon
The Tribe is a fitness and wellness platform launched by Indian actress Kriti Sanon in 2020. The brand aspires to emphasize holistic wellness, self-love, and body positivity through community engagement. More than just a fitness center located in Juhu, Linking Road, The Tribe provides a range of services including online workout classes, nutritional planning, and wellness support tailored to users' needs and preferences.
9. Respin Fitness by Halle Berry
Respin is a fitness platform and app launched by Halle Berry in 2021. The app inspires people to live a healthy and balanced life, offering virtual workouts including strength training and cardio that can be done anywhere. Notably, Respin offers a special menopause program for women dealing with menopause-related stereotypes and experiences. This program features various workouts, symptom trackers, and guided sessions to reduce related stress and anxiety.
10. Gronk Fitness by Rob Gronkowski
Gronk Fitness was founded by Rob Gronkowski, an American football star, with the motto of empowering individuals on their fitness journey. The brand focuses on providing high-quality training equipment, including strength training gear, cardio machines, functional fitness tools, and recovery aids. They also offer training programs catering to various fitness levels and goals, as well as apparel and accessories. With the Gronkowski family's deep-rooted history in athleticism, they view this venture as a way to promote a healthy lifestyle.
