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7. How Personalisation is Increasing Inclination Towards Luxury Travel

As the lines between luxury, personalisation, and sustainability blur, we’re entering an exciting new era.

“Babumoshaye, Zindagi badi honi chahiye, lambi nahi!” That line isn’t just iconic—it’s a reminder to live fully, not just for the sake of living. And today, in the world of luxury travel, this phrase speaks volumes. Travel in India has changed. It's no longer about checking off a list of destinations—it's about creating experiences that are uniquely yours. Gone are the days of standard itineraries and cookie-cutter hotel stays. That is where we are now, with hyperpersonalization changing how Indians perceive luxury.

Luxury travel has changed immensely. It’s no longer about the grand, over-the-top gestures. It’s about carving out moments that feel personal, that speak about who you are. Luxury at this moment is being anchored in individualisation—now, it is all about creating experiences that say something about your values, passions, and identity.

(In Image : Mr. Manoj Adlakha)

Personalisation: The Heart of True Luxury

Luxury today is defined by the smallest details, the ones that make the experience truly yours. Forget about booking a standard five-star suite; now it’s all about creating the perfect, bespoke experience. Whether it’s a serene escape in the mountains or a hidden beach, the new luxury is about immersion—into cultures, into stories, into places that resonate with you. For younger travellers—millennials and Gen Z—luxury is more than just a destination; it’s a feeling. They’re not interested in generic trips. They want a journey that aligns with their passions and values. It’s about authenticity. Whether it’s exploring a village in the heart of India or finding a quiet sanctuary off the beaten path, the new luxury isn’t about how much you spend; it’s about how much it means.

Sustainability: Luxury With a Purpose

Luxury has a new dimension: sustainability. It’s no longer enough for a luxury experience to simply be luxurious. The modern traveller demands eco-friendly rooms, sustainable dining, and caring community activities. It's not just about enjoying oneself but feeling that this behaviour repays positively. It's part of a wider shift whereby travellers are aligning their choices with their principles. They are choosing properties that give back, booking experiences that have a positive impact on ecosystems and local communities. It's not just about self-indulgence; it's conscious indulgence. 

Technology: The Magic Behind the Personal Touch

Let’s face it—technology is changing everything. But it’s not just about the gadgets. Tech has revolutionised the way we travel. From AI-driven personalisation tools to big data insights, travellers are now guided to destinations that match their preferences. Features like multilingual voice searches and app-based concierge services make luxury travel effortless.

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Platforms like Instagram are pushing the boundaries, too. They’ve turned travel into an aspirational experience. The hidden gems we once overlooked are now the places everyone wants to visit—thanks to the power of digital influence. Social media has made it clear: people don’t just want to follow the crowd; they want the exclusive, the unique, the experiences that make them feel special. Technology and social media are fuelling this shift, transforming luxury travel into a journey of discovery. According to MakeMyTrip, bookings for superluxury and premium hotels have soared by 150% compared to pre-pandemic levels.

Revenge Travel: A Post-Pandemic Boom

After months of lockdowns and restrictions, Indians are travelling with vengeance. This “revenge travel” trend has fuelled the demand for privacy and exclusivity—think private villas, curated itineraries, and offbeat retreats. Celebration tourism is extensively booming. Destination weddings, milestone anniversaries, and family reunions are turning luxury travel into a necessity for many. After all, grand occasions call for grand experiences.

The Future of Luxury Travel: More Than Just a Destination

Personalisation within luxury travel is bound to rise. The travellers are looking for such an experience that would no longer just be grand but would also have meaning, uniqueness, and individuality, and the industry is actively looking to fulfil their demands. Whether it’s savouring Michelin-starred meals in Tokyo, exploring Parisian art tours, or simply unwinding in a treehouse by the hills, one thing’s clear—Indian travellers are setting new benchmarks in indulgence and experience.

Cover Credits : Pexels